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SEO - Using Pings to Improve Your Blog Search Engine Rankings

If you have a blog then you should definitely search engine optimize it by adding pings. If you are familiar with the way search engines rank web pages then you probably know by now that the more links that are indexed on your blog entry the higher your page rankings will be in the search engine ranking. This is especially true if the links that are indexed relate directly to the subject of your blog. This is valuable to remember and employ as an SEO (search engine optimization) strategy.

So what exactly is a “ping?” Each time you update your blog your site can be automatically updated with links to related material by an RSS feed. This process is facilitated through search engine spiders, blogging trackers and tagging programs that deliberately seek out updated blog material and try to link to it. Once they find your fresh content, your indexed links are fattened by the addition of links to similar information on the net. When the search engine spiders crawl your pages, you are boosted by these pings which brings you more readers, more people clicking on your links and of course, more popularity.

Most blogging templates now come with the option to allow you to add pings. If you say yes then tons of related links to other sites will automatically be indexed as material on your blog. Usually a site is pinged in about two days. This is one very simple form of SEO (search engine optimization) for smart affiliate marketer to quickly) and easily bring hundreds of targeted potential customers within reach of clicking on the links in your blog.

Of course if you have a service or a product that is like a double entendre such as “spider” which can mean search engine spider or the biological form of life, you might not want pings added to your blog articles as they could bring you the wrong type of reader. Most blogging sites let you have the option of allowing pings or not for exactly that reason.

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)

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