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The Ford Edge, long before it actually did enter the auto industry scene, has already been making waves. In fact, the Ford Motor Company has made sure that despite the company still having to sell vehicles and Ford car parts, the Ford Edge would already have its own niche before it has actually entered the market for real.

For 2007, the Ford Edge now comes with a new kind of marketing campaign. The company describes the new campaign to have an urban touch to it. And interestingly, Kelis, hip-hop artist and Grammy nominee, would be taking part it in. The campaign would be making the 2007 Ford Edge jive to the music of Kelis’ “Push It To The Edge” rhythm and there would also be a new song on what the Ford Edge has got to offer as a crossover vehicle. All of the advertisements of this vehicle would be viewed on air on the 20th of December.

On this, Jeri Ward, the marketing manager for the Ford Edge, says, “With a bold style that breaks the rules, Kelis is the perfect spokesperson for the Edge urban marketing campaign. Our target buyer can easily relate to Kelis’ sharp and sophisticated style.”

With that, Kelis does proclaim, “I am an informed buyer who likes to shop around for what I like. I prefer bold designs and that’s what I see when I look at the Edge. I believe it was built to defy expectations and change people’s perceptions, two concepts that have helped me define who I am.”

You would be able to hear Kelis singing these lyrics:

So clean in my Edge

Steady headed to the spot

Speakers bump thump thump

All you hearin’ on the block

I live life loud

Cause that’s the only way to live it

I push it to the Edge

Never stop at the limit

The new Ford Edge campaign could also be seen over at the www.fordurban.com website. Here, you can browse through various features like videos, reviews, discussion rooms, and you can also download music if you choose to. The website would be available late this month.

About the Author: Joe Thompson is the owner of a successful auto body shop in Ferndale, California. This 38 year old is also a prolific writer, contributing automotive related articles to various publications.