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Envelopes are the most overlooked marketing materials. People often think that they are just used to serve as a pack for a very important mail. But you should know that the envelope has a marketing potential too.

When it comes to the features of an envelope, it is usually in rectangular form. The sizes of the envelope may vary depending on the purpose for which it is intended to be used. Generally speaking, there are two common types of envelopes, namely: the pocket envelopes and the banker envelopes. The difference between the two is that the pocket envelope is composed of an opening located in the short side while the banker envelope has its opening in the long side. Other envelopes have windows in them which serve as the place for you to see the address of the recipient. The windows are usually wrapped with a see-through material.

Now let’s go back to the significance of envelopes in a marketing plan. You see to get the envelope opened by your prospects is one of the most difficult part in business promotion particularly in direct marketing. An envelope that doesn’t’ get opened means that it’s not effective.

Since customer response rates are very important to your business, it’s a must that you think of ways on to entice your prospects to open the envelope. Of course, who wants to have their envelopes disposed of in the trash can? Nobody does, isn’t it? So when making an effective direct mail marketing, you should keep in mind that the envelope is the key to success.

In connection with this, it is necessary to find creative ways on how you will gain an increase in customer response rates. Having the right envelope is important. So you need to make sure that the envelopes you use in your direct mail marketing are of high quality.

The question is how will you know if you get the right envelope? To be able to produce high quality envelopes, you must use only the best envelope printing service. You can determine if the service that you utilize is of high quality when it is offered by a professional envelope printing company. I know there are many printing companies at hand offering different print services. For that reason, you should carefully choose the printing service provider that you will lean on.

A professional envelope printing company has the capabilities to produce unique envelopes that go well with what you needed. There are several modern developments that were integrated in the production of envelopes. These developments are intended for making the task of envelope making easier and faster.

Indeed, the envelopes are not just an ordinary casing for your mails. They serve as a very potent tool in marketing. It’s the envelopes that attract the customer’s attention first. With high quality printed promotional envelopes, you’ll surely make it to the peak of success.

About the Author: Charmaine Joy Caro developed her passion for writing when she joined essay writing contests during her elementary years.

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