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Using Article Marketing Effectively

Article marketing is becoming the latest rage for several reasons, the foremost being that it is the best free way to promote your business and increase sales and subscribers.

Many things are accomplished when your article is submitted to publishers of ezines, article directories and article announcement lists.

The first is that you begin to establish yourself as an expert in your chosen field. If readers get the impression that you are knowledgeable they are more likely to listen to you.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will likely click on your link to see what it is that you are offering.

Most importantly, your article provides a one way non reciprocal link pointing to your website, which can increase search engine ranking. Extra weight is given to one way links by the search engines.

But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Your results will vary from the good, the bad or the ugly depending on how you make use of private lable articles.

As stated previously, private label articles, when used correctly, can give the non-writer a big advantage over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you really think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will actually be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

What you want to avoid at all costs is loading up your article with links so that it looks like nothing more than an ad. If you do this you'll be rejected and if you continue to do it you could get banned.

An article should contain good information that is of use to the reader. If you provide good information their is more of a chance that they will visit your website by way of your link in your resource box.

You can publish this article on your website or in your ezine. The article must not be altered and you must inclide the resource box below with live link.

About the Author: Articles Web Content is your source for free articles and web content.

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