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Postcards are your gold mine

Contrary to the belief of many people, postcards can boost your marketing and even sales more than you thought it could. This is one example of a case where size really does not matter. As little and as insignificant as they seem, they could be your gold mine. All that is needed is for you to know how to make them work their magic.

The first thing you need to consider is the way your postcards are printed. Give enough time and thought about the layout and design your cards should have. Since their initial purpose is to make people notice, then your cards should do just that.

How do you do this? By making your cards as readable and straight to the point. Do not try to put all your ideas into one single card. Making them too colorful or full of graphics does not work either. Simple yet interesting is enough to arouse any interest in the persons reading them.

Second is for you to give them out to your target customers and follow up on them the soonest possible time. The usual tendency for most business owners is to give out their postcards then forget about them. They will just wait when the customers happen to glance on them and be interested in the offers.

Nothing like following up on your prospects and customers to make them aware that you exist. And that you are serious in your intent to do business with them. Think of those who are too busy and happen to forget about what they are presented with. They will remember how interested they were when you contacted them to follow up. Following up on your postcards work.

The third thing to do is to treasure customers who have already done business with you. A closed sale does not mean it will end there. Once you have your customer a good service, they will want to avail of that same service again and again. Continuously send out your postcards on a regular basis. Have an abundance printed out for future and unexpected uses.

The last thing you should do is give out promos and freebies together with your postcards. Make your customers feel special by giving out discounts to your next offers. No matter how insignificant the bonuses may be, it means a lot more to them.

Postcards are the best medium in easily and cheaply communicating your message to customers and prospects alike. When done properly, they will be your stable source of generating income.

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About the Author: Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

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