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Correct Use of Images is like Gift Wrapping a Christmas Present. Find out how to create Excitement.
Images not only can create mute speaking website but also a self visualizing atmosphere for users. This leads to more importantly helping users grasp more out in short time, and indirectly results in more sales. Few of such product centric tricks to increase product sales:
1. Product Packaging strategies:
Product packaging images are very important and means a lot in todays e-business regardless of what you're selling, be it tangible or intangible, just offer images of your product. Like if you're selling an eBook, create an eBook cover. If you're selling an actual book, show a photo of it. What this does is explain to the viewer of your site that your product is 'real' and that they're really getting something when they're spending their money. It's been proven that simply showing an eBook cover on a sales page can increase conversion rates by over 50%! You can't afford to miss out on something so simple that will increase your sales at such a great extent, so make it a point to have some product packaging strategies implemented creatively on your website!
2. Advertisement via Physical Evidence of Product's Success:
Advertisement of product plays a essential role in defining the sales statistics of any product. This can mean an infinite number of things depending on what you're selling, but in a nutshell, try to include a photo of something that lets your site's visitors know that the product you're selling actually works. Things like this work, if you're selling a book on internet marketing, show a Picture of a check you've received while using the techniques explained in your book. If you're selling a book on bodybuilding, show before and after pictures of someone who has practiced the methods explained in the book. These kinds of things will drastically increase the viewer's excitement in your product and will get them itching to whip out their credit cards!
If you practice above mentioned methods you will see great improvements in your conversion rates, so don't take them lightly. People will read interesting copy, but nothing builds credibility like a bit of positive imagery. Hope it will help you in getting something worth out of it!
About the Author: Dallin Horneby is a design professional for a New York Web Design company. He has helped to establish many successful online businesses over the past 10 years.