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Site Promotion Through Web Awards.

Website promotion is not an easy task, because thousands of

new websites are created each day, each of them striving for

a position in the first search engine results, some using

ethical techniques, others try to fool the search engines.

If you want to achieve a top 20 position you have to compete

against spam content sites, black hat SEO sites, made for

Adsense sites and powerful websites created by the most

skilled web developers.

The good news is that are not so many websites of genuine

quality out there, so webmasters who really focus on usability,

valuable content, improving user experience and so on, do have

a chance to reach the top positions. However, it is not enough

to create the perfect website. The job is done when the website

is known and recognized, when people come back, mesmerized by

the information and design, in one word, quality. That's also

the moment when a website starts paying back for itself.

Webmasters and online entrepreneurs employ many tools to make

a website known. From the simple directory and search engines

submissions to complex advertising means, pay per click, banner

exchange and ads, nothing escapes the trial. A less popular

method is submitting websites for web awards. While many web

awards are not really meaningful, there are a few that can mean

a lot for the award wining website.

If you have a website and you are serious about doing business

online, applying for web awards couldn't hurt. Generally, awards

show a commitment for excellence and quality, exactly what web

users are looking for. The psychological impact is great. A web

award is not just a pretty picture on your website, but a

statement. It underlines values and encourages visitors to trust

your company and make a purchase.

For example, a Webby award-wining site is actually recognized

for excellence in Web design, creativity, usability and

functionality. A World Wide Web Award serves the same purpose.

Both these awards are prestigious and very difficult to win.

They are significant because experienced web developers who

make every effort to create compelling and innovative websites,

for a better Internet, choose the winners. To have any of the

two can bring important benefits to your website, including

increase of traffic, media coverage (both online and offline),

a boost of popularity and, as already underlined, enhanced

public credibility.

Usually to qualify for a web award, a website needs to be

developed according to the W3C Standards, to have original,

quality content, to be spam and scam free, family and children

friendly - eventually apply for a free ICRA label, to respect

copyright laws and to promote moral and universal values. If

you apply for a web award you have to make sure all your links

are fully functional - that means no coming soon or under

construction pages, no broken links, and no other technical

difficulties (dead graphics and pictures, lack of proper alt

attributes, heavy flash, etc).

Winning a web award could bring you recognition offline too.

Just ad the award on your brochures, fliers and other promotional

materials to let people know that your company strives for

excellence in everything it does.

Article written by Scott Lindsay.

About the Author: Author Bio::


Scott Lindsay

web design company usa

multimedia flash design


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