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What Search Engine Optimization Means to You

Denver SEO
SEO Denver


What Search Engine Optimization Means to You


If you have a business website, you want to attract as many customers
as possible. Thatís a no-brainer. But sometimes actually accomplishing
this goal is anything but simple. With all the new rules and
regulations put out by the major search engines, getting your site in
front of internet users is often like navigating a very complex and
technical maze. So weíve broken down search engine optimization (SEO)
into some manageable bites that so you can start with the basics.


Keywords



If you have run a keyword popularity report on Wordtracker.com looking
for popular Search Engine
Optimization terms and come up with a list of the most searched
words in your field, you know that you need to include these words in
your website in order to be found by the search engines. But where do
you put them and how?


SEO, in Denver and elsewhere,
used to be very simply a matter of placing keywords in prominent places
so when a search engine does its searching, your site is found easily.
Search engines operate with spiders, or web crawlers, that crawl
through websites and find those that have words most closely matching
the words in the search bar of the browser. Keywords in page titles,
page descriptions, and what web designers call META tags were the ones
that these spiders looked for most often.


Knowing this, web site designers began to include keywords at an
alarming rate in text. You might have seen an example of this when you
read an article that seemed to be incredibly redundant. The copywriter
was using keywords on a large scale to attract the attention of web
crawlers and therefore, get at the top of search results.


Today, this problem has been addressed by search engines like Google,
who are looking for websites that are the most user-friendly. And
user-friendly does not mean the same thing as keyword dense. So today,
the key to keyword placement is natural. Donít overload your copy with
keywords, and donít place keywords in your page titles or descriptions
nor in your META tags that have nothing to do with the content of that
particular page. You will not attract the latest form of web crawler.


Links


To achieve even more precise Search
Engine Optimization (SEO), Denver businesses online have been known
to join linking services or automatic link communities. The point of
these activities has been to up their ranking on search engines by
showing the web crawlers that they are linked to by dozens of other
websites. The problem with this is similar to the keyword trend
described above.


When search engines rank their results today, they look at a number of
factors. They match keywords, yes, but they also look at the usability
of the site by analyzing the sites that link to it. So if you sell
patio furniture and you have links to your site from pool companies and
gardening websites, this is a good sign that your site offers quality
information recommended by other professionals.


If however, you have joined a linking service that simply sets up
reciprocal links between you and random others, such as a dog groomer,
the search engineís spider will recognize this as simply a ploy to get
better search results and not an indication of the usefulness of your
site. So stick to legitimate links that actually provide a benefit to
your customers.


This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves
runs NewMediaDenver,an Internet technology company located in
downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest
SEO and Link Building
Techniques.


About the Author: This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves
runs NewMediaDenver,an Internet technology company located in
downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest
SEO and Link Building
Techniques.




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