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Increase Conversion Rate In No Time!
Identifying your site’s conversion rate is vital to determine whether your site is surviving the internet business or not! Conversion rate refers to the number of site visitors that are converted into customers. The higher your site’s conversion rate is, the higher is its sales and return on investment. Sales and ROI are directly proportional with the conversion rate. Along with your efforts of improving your website, you should also consider improving your site’s conversion rate. Here are some of the effective strategies you can use in ensuring that your site gets the best conversion rate it could possibly have.
More often than not, online customers appreciate honesty. If you are running out of a particular product, tell your customers right away so they won’t expect for it. Just imagine what your customers will feel if they go on the usual procedure of adding the product to their online cart only to find out that the product is out of stock? This could be a reason enough for your customers to be annoyed and purchase from your competitor instead.
Even when it comes to pricing, be very honest with your customers. Avoid the idea of hiding additional charges – like shipment charges. Tell your visitors right away if the price is inclusive or not of shipment charge and other additional costs. It can be frustrating enough to have budget your money then later on find out you still need to pay for additional costs, right?
Online shoppers and users are usually the busy ones. Don’t waste their time by letting them fill up too many boxes just to be able to purchase your product or service. To ensure they will purchase from your site, ask only for the most relevant information. If they see that they need to fill up pages of forms, they might just leave your site and transfer to other sites where less information is required.
Admit or not, there will be an instance wherein the customers are not fully satisfied with your products – for instance a dress doesn’t fit. When instances like this happen, what guarantee can you give to your customers that they won’t end up being the loser in the transaction? In these cases, the return policy becomes beneficial. It makes your customers more at ease in pursuing the purchase.
It will be a whole lot easier and comfortable for your customers if they will be given various alternatives when it comes to payment. There may be customers who don’t have a credit card so provide them with a different alternative. This will increase the number of your site’s customers; thus, increasing your site’s conversion rate, as well.
From the name itself, USP or Unique Selling Point is your business’ unique edge over your competitors. It is the factor that lets your customers decide to purchase from your site instead from your competitors’.
Simple as they may seem, these strategies actually work and they can really be trusted. Follow these simple strategies and your conversion rate is bound to boom in no time!
About the Author: This article is written by nPresence, an online web marketing agency that specializes in search engine optimization, pay per click advertising, content management systems, web design, tracking and analysis. For all your web marketing needs, please visit Web Marketing Dublin.