Vectors and 3D Models
Local Search - Sales
Weather Information
Get the App for Smartphones and Tablets

Go Back

WhmSoft Free Articles Directory
Free Articles for Reprint
Free Articles to Publish
Free Articles for Newsletters
Videos to Watch

Page Generation Date and Time:
09/21/2019 17:55:50

Free the Animation VR / AR
Play to reveal 3D images and 3D models!
Demonstration A-Frame / Multiplayer
Android app on Google Play
vlrPhone / vlrFilter
Project of very low consumption, radiation and bitrate softphones, with the support of the spatial audio, of the frequency shifts and of the ultrasonic communications / Multifunction Audio Filter with Remote Control!

Alexa Data

Go To Articles Directory Home Page

To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !

Tell a Friend:

With your mobile phone (WAP / I-Mode / iPhone / PDA), for free:
The Top News -
The Daily Files -
All the Directory Files -

Web version of feeds:
Podcast Music -
Daily Files -

You can play the Guitar Drum Revolution game (flash game) by following the link below:
Play Guitar Drum Revolution Game

You can play free online games (flash games) by following the link below:
Free Online Games

Play the samples below:
Story Of AradoBomb Jack 2Snow Rider3 Card PokerSnowy Treasure Hunter 2

You can view the people (celebrities) news and the front page news (with videos, images and constant updates) by following the link below:
View Recent News
or by visiting the WhmSoft Service blog:
News Photos Slideshows

Article Keyword Videos to Watch
Click on the image to start the video.

Related Topics
Images - Links - Articles


Related Images

Article Category Videos to Watch
Go to the Videos Pages

Stick Packaging Gives Old Favorites New Life

“There’s an old adage in the marketing world that packaging makes the product,” says Neil Kozarsky, president of Technical Help in Engineering and Marketing (T.H.E.M.), a leading US-based provider of small and medium-volume flexible stick packaging. According to Kozarsky, “a corollary of that adage is that repackaging can revitalize and reinvent a product, effectively giving it a second life.”

Kozarsky should know. His company is leading the packaging industry movement in the area of single-serving stick packaging, and the companies that have used T.H.E.M. to repackage their mature brands are some of the biggest names in packaged goods.

“We’re the ones working with virtually all of the major products you are seeing on retailer shelves,” says Kozarsky. “And the brands we’ve helped revitalize are some of American’s favorites.”

“A major component of what we do is tied to our relationship with Power Packaging, an Exel Company,” says Kozarsky. “T.H.E.M. can support the development of the product into the stick pack, and execute the launch. We work closely with Power to take the stick projects forward when volumes become really large.”

The list of long-time American favorites now enjoying revitalization thanks to the single-serve stick packaging offered by T.H.E.M. is extensive and includes a full range of products from brand leaders in segments ranging from coffee to baby formula. Imagine the ease of not having to travel with less convenient infant bottles or bulky canisters of dry baby formula, and instead just carrying a slim flexible stick pack that can be easily mixed with water.

Founded in 1973, T.H.E.M. has served as the overseas gateway for North American companies to bring in innovative packaging solutions from around the world. The Marlton, New Jersey-based company monitors global packaging trends, identifies innovative technologies, then adapts them to the needs of American marketers and manufacturing culture.

“In the area of convenience, the American consumer has always set the pace for the rest of the world,” explains Kozarsky, “however, many packaging innovations come from overseas. Our specialty is identifying them, refining them and adapting them to American operating requirements.”

The stick packaging phenomenon is the latest Japanese import credited to T.H.E.M. However, the demand for flexible stick packaging has not taken place in a vacuum. Another phenomenon has given enormous traction to the trend toward single-serving stick packaging.

In 2003, bottled water overtook beer, milk and coffee to become the second most popular beverage in America, and there is no slowdown in consumption in sight. In fact, over 7 billion gallons of bottled water will be consumed by the American public this year alone. That is an average of 25 gallons of bottled water per person. This increase in bottled water consumption has opened the floodgates for instant beverages, and set the stage for the repackaging of mature brands.

“The single-serving revolution really took off with the tremendous popularity of bottled water,” explains Kozarsky. “Instant drink makers needed a way to get in on the action. And we knew how to give them that opportunity.”

Stick packaging is not limited to powders and crystals that flavor our bottled water, however. Anything that can be put in a jar, a can, a carton, a tube or a bottle can be put in a single-serving stick pack. In addition to powder products, formats can include liquids, pastes, cream, agglomerations, lotions and gels. And depending on the quantity of product, they can fit in anything from a wallet to a purse.

T.H.E.M. operates an in-house machinery shop and has recently added additional capacity for stick R&D and sample production. Additionally, the company just completed a major expansion of its production operations, nearly doubling the size of production capacity, in an effort to keep pace with ever-increasing demand.

In the past eight months, T.H.E.M. added four new packaging suites, all dedicated to prototype stick packaging. And according to Kozarsky, another three stick packaging suites go on line by the end of 2006. Kozarsky adds, “Our production capabilities provide the ideal setting for marketers to evaluate stick packaging without having to commit to a major capital expense.”

Each of T.H.E.M.’s packaging suites are equipped with state-of-the-art HEPA air handling systems with humidity control, and each has integrated bulk handling capability. All of T.H.E.M.’s facilities meet the industry’s highest standards for quality and consistency, and include comprehensive laboratory support to evaluate, test and launch products in flexible stick packaging.

Given the substantial investment T.H.E.M. has made in the advancement of flexible stick packaging over the last several years, the company has secured its place in re-packaging history. In fact, if you encounter a product in a stick pack today, whether it is a new entry into the market place or an old favorite revitalized to keep pace with today’s busy consumer, chances are T.H.E.M. had a hand in it. They either supplied the packaging machinery, provided engineering expertise and/or technical support, or possibly served as a small-volume contract packager to get the operation going.

So what’s next? Over the last several years T.H.E.M. has been closely monitoring lifestyle trends among key market segments like working women and aging consumers. They have been tracking the progress of dietary and nutritional supplements, portion-perfect meal preparation and dosing requirements. And they have been increasingly applying their unique packaging perspective to everything from cosmetics to nutritional supplements and pharmaceuticals.

“You just have to look at what’s on the shelves in Europe and Japan to see what’s in store for the American consumer,” Kozarsky points out. “We’re already talking to major players in both the nutraceutical and pharmaceutical industries.”

Given Kozarsky’s passion for perpetuating the stick pack phenomenon, no doubt we will be seeing a lot more single serving innovations in the months and years to come. And the way things are going, there is no question that we will have T.H.E.M. to thank.
The author has been in the packaging industry since 1980 and specializes in technology transfer. He is an avid observer of the Japanese packaging and merchandising industries and has logged 90 trips to Japan since ’92. He is a featured speaker and author on topics including consumer ‘pulse’ and mass commercialization.

About the Author: For more information on T.H.E.M.’s products and services, please contact:
Neil Kozarsky- President
5A Stow Road, Marlton, NJ 08053
Tel: 856-988-8436, x 16

Recommended Web Site(s):

Easy Articles Home Page - Articles Directory

Recommended WhmSoft Web Sites, Feeds and WAP Address:

WhmSoft Software Home Page - Software
WhmSoft Services Login Page - Music and Images
WhmSoft Moblog Home Page - Blog - Photo Gallery
WhmSoft Free Online Games Home Page - Flash Games
WhmSoft Services RSS Feed - Daily Music, Image and 3D Flash Animation
Classical Music with Drum RSS Feed - MIDI and MP3 Files
Classical Music with Drum Podcast Feed - MP3 and MP3 Files
WAP / I-Mode / PDAs - Daily Music, Image and Flash Animation

Home Pages:

WhmSoft Free Articles for Reprint Home Page
WhmSoft Services Home Page - Music and Images
Copyright (C) 2006-2019 WhmSoft - All Rights Reserved.