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Are you in the sales industry? If so, you know that in order to stay at the top you need to move products or services on a regular basis. No matter what you are selling there are many ways that you can go about doing it. And when it comes down to it, there is no better way to sell products or services than by cold calling. Sure, you can use leads to help generate sales, but cold calling has been around for quite some time. Even though there are other methods of making sales, cold calling is always an option to consider.

Before you can start cold calling on potential clients you need to know exactly what it means. Generally speaking, cold calling is nothing more than calling somebody out of the blue who you have no prior relationship with. In other words, you find a contacts name and number and give them a call.

If cold calling sounds a bit intimidating to you, you are not alone. The fact of the matter is that even the best sales people can sometimes be a bit nervous before they start to make cold calls. The good thing is that as you make more and more calls, you will become more comfortable with the situation. In turn, you will find it easier to move forward and make sales as a result.

Many people avoid cold calling because they are scared or nervous about getting in touch with somebody who they do not know, somebody who is not expecting their call. There is no way around this; it is what cold calling is all about. But the thing to remember is that you have something valuable to offer the person you are calling. Some people may blow you off, but others will be happy to hear you out because they more than likely need a service similar to the one that you offer.

If cold calling is something that you have never done before there will probably be a learning curve. You will be a bit shy when you make your first call, but as things move on this will begin to get better for you. Then after several calls and a lot of practice, you will come into your own. This is when you will really start to reap the rewards of becoming good at cold calling.

When it comes to sales, cold calling is a way of life. No matter if you are selling a service or product you will want to use cold calling to help you out on a daily basis. If you become good at this method of sales, you will make more money than you ever thought possible.

About the Author: SPQ Gold testing refers to Sales Preference Questionnaire, the formal name of a test booklet, authored by George W. Dudley and Shannon L. Goodson. SPQ Gold testing detects and measures 12 types of call reluctance in the persons undergoing the test. The test-scores are measured via ROSE™ (Rapid On-site Scores & Evaluations), which is a proprietary multi-assessment computer-scoring platform for international use.