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Pay Per Click Adwords - A sleeping giant? (PPC)
How do I get my site come up on google? Every day it seems someone asks me
this question - for those up who know the answer it's all very obvious and not
so hard to understand but to your average internet user search engines are
a total mystery. Terms like SEO SEM and PPC mean nothing to most people, less
SEM (search engine marketing) is
big business today. Mainstream companies new to online marketing are now
directing considerable budgets normally reserved for other forms of media
straight at PPC. This revolutionary business model delivers customers at a
determinable cost unlike TV print or radio. PPC allows the user to control
customer acquisition cost better than any other advertising
platform, it also gives flexibility over geographical elements, delivery time &
budget control, the ability to alter creative material instantly and directly
compare results. PPC gives advertisers powerful reporting tools to track
customer traffic patterns and spending habits.
This level of customization is not available with other forms of media and
large business with large budgets are now starting to sit up and take notice of
the trend to the online advertising model. PPC has little downside risk and an
expanding audience that is growing more comfortable with online products and
services, online revenues are growing rapidly across almost every market you can
think of so at this stage we are only seeing the tip of the iceberg. PPC is only
going to get bigger and more effective.
Of the PPC options google by far represents the very best option in terms of
exposure, the interface to google adwords is currently the very best around so
they dominate the PPC world in a similar manner to organic search results. The
google model encourages relevance for advertisers by assigning a quality score
to pages advertised and matches them to chosen keywords. The google quality
score has a direct impact on advertisers costs so this encourages relevant
products matched to pages and keywords chosen for a particular advert. Creative
text also plays a role with quality score as does on page optimization in a
similar manner to organic search pages. In effect to get the best from an
adwords campaign an advertiser needs to have completely optimized website and
product or service pages. Good SEM
companies will handle the total organic and PPC process taking the over the
total SEO task.
About the Author: Maxine Clarke - With 6 years online doing SEO and developing websites
Maxine is helping business managers bring more visitors to their
offers a full suite of SEO & SEM services for online business.