SEO Copywriting - Finding A Happy Balance
Perhaps the hardest type of copy to write is SEO copy. SEO is an acronym for search engine optimized content. This simply means that your article has been decorated with keywords that the search engines will include in their algorithms as they index your page.
Sadly a lot of SEO copywriting is not very charming for humans to read. That is because most people think that the key word has to be repeated again and again in order for the page to rise to the top of the search engines. In fact this SEO technique is called keyword stuffing and many search engines will now penalize you for it. Unfriendly garbled copy that is ridden with too many of the same words can make visitors to your site think you are illiterate as copy with too much SEO looks like a moron wrote it.
Remember that the goal of effective SEO writing is to not only to improve your searchability and search engine rankings but also to lure customers to your site. The last thing you want your carefully written SEO coy to do is turn your visitor off your web page because they are grossed out by your blatant attempts at marketing. However this is precisely what happens when people click on a site that is filled badly written SEO articles that are strewn the keywords. Even worse, this type of a hard sell is because it makes you look greedy and desperate for business.
The key is to find a happy balance between copywriting for people and copywriting for the search engines while creating your website content. This is a talent that not too many people have in which case you might have to hire a professional SEO writer to ease your path for you when it comes to content.
About the Author: Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com