The Myths of the Google Sandbox
There has been much speculation about the Google sandbox theory. The buzz in most forums on this topic is so great that most seo, real estate, mortgage, and internet marketing forums have threads devoted to this subject. Some seo "experts" believe that the sandbox effect is created because the age of the site and links have to be grandfathered in. If this is the case, Then how long and old do the sites have to be. Is there a standard system for this aging process or some other method that is used by google?
Others believe that Google has a filter that has a pre-determined age when the site is released from the grip of the poor ranking slums of search. There is still much to work on with this theory, If these filters exist, How do they determine which sites do not get caught with these filters because some sites do not appear to be caught by these "filters" . And some sites seem to stay in these filters a long time(years in some cases). Is it an unfair filtering system produced by google?
There are also some who believe that it is a combination of all of these factors, And even a crowd of people who believe that you have to pay Google or "Know Someone" to get premium spots in natural search positions.par
And with all of these theories there are people who claim that they built a site and recieved top rankings in 3 months or less and avoided the "sandbox" and flew right to the top. Are these just isolated cases, or a few sites that fell through the cracks?.
I believe the answer is simple, Google does updates about every 90 days, The people who have proper onpage work are running a close race, building links is where the appearance of the "sandbox" come into play.
Note: A search engine never has a bad day, it does not go to work mad, hurt or confused. It will not "pick" on your site just because it does not like the colors of your site, It never feels sorry for a non ranking site and put it up top and removes yours to do so. It only follows the program.
Let's say you will need approx. 400 links from relevant sites to get a top 10 placement and you are starting from zero. The sites that are already in the top 10 vary in IBL's from 300 to 500. you start building links, you get 500 links in 30 days and think that you have a position in the top 10 coming at the next update. but you started 45 days after the previous update, you built your links in 30 days, now google has 15 days to find all of these 400 links you added in 30 days all across the net and have them in their data centers before the update starts. well, they only find 200 of them and you do not make the top 10 of the serps. You now have another 90 days(average) before the next update. This now puts you at 4 1/2 months before you get out of the sandbox, right? WRONG! You still have to consider that once you get in the top 10 other sites are still competing for the top positions and are steadily building links.par
Now you missed another update because you thought you had enough links to get top serps. Now you are at 7 1/2 months. This is what gives the "effect" to the "theory" of the sandbox.
This process can continue for many years, there are also other factors that affect the amount of links needed to get top serps also . Anchor text is a major factor.
IMO there is no sandbox. just improper planning on the seo or webmasters part.
Google is not a respector of sites, who ever plays by the rules the strictest wins! It is a program and it does what it is programed to do and ranks sites according to it's algorithm. any time I have been caught in the "sandbox" was because of the quantity (or lack of) proper links that I had indexed by the next update.
Yahoo does updates on an average of every 40 days. MSN about every 2 weeks. This would give reason to climbing the serps quickly in these engines. They find them and credit them quicker.
There are many other factors that affect the time that it takes for your website to climb into the top 10. I do not believe there are age filters on links. I believe that if you and your link partners are careful in link selection that values go up with time because each site grows in PR at every cycle update. This is why some links seem to be in an "age" filter. The website you exchange with now as a PR2 could end up a PR4 or 5 at the next update, therefore increasing the value tremendously. This is often mistaken for an aging filter.
About the Author: Traffic Specialist Jim Corkern is an accomplished seo with hundreds of websites in the top 10 for thousands of keywords and phrases