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Tips on Improving the Positioning of your site on the Major
Define your business
A successful search engine marketing campaign starts not with the
engines, but with your own site and with the site's users (i.e. your
customers). The goal or intended outcome of something. It is important
to define the purpose of the website as one of the first steps in the
planning process. A clearly defined purpose will help the rest of the
planning process. Setting short and long term goals for the website will
define more the purpose and plan for the future in terms of expansion,
modification, and improvement will take place.
Set targets for your campaign
Before embarking on any marketing campaign, online or otherwise, you
should have a clear idea of what you hope to achieve. It may be to
increase traffic to your site, to receive more inquiries from site
visitors, or to increase the value of new orders. By understanding your
customers and your competitors, you will be able to tailor your product
effectively to fit the needs of your target audience while not
duplicating products already on the market.
Translate your business definitions into search phrases
Make a list of words and phrases that describe your service. Try them
out in search engines to see what sort of results get returned. View the
sites of leading competitors in your field and look out for useful words
in the text of their pages.
Structure your site around your search phrases
Sketch out a map of your site, with pages categorized into sections.
Each page should be given a title that reflects the search terms that
you are targeting for that page. This map can act as the basis for your
site.
Design your pages to attract search engine traffic
These design guidelines are specifically intended to increase the
likelihood of a page being relevant to a given search phrase, but they
also work pretty well for humans and are unlikely to make your pages any
less readable. True images, animations and designs are one of the
important elements because somehow this makes a site more fun and less
boring. But excessive use of this elements would just make your visitor
get irritated so limit your animations and images because content and
clear identified goal still matters.
Submit your site to Directories and Search Engines
Before submitting your site to any directories, you should be satisfied
that the/ TITLE/ and /DESCRIPTION/ of your home page reflect your most
important search terms and that they convey the right impression of your
site. This should be the text that is submitted (if you've already
submitted a different description to Yahoo, it is very unlikely that you
will be able to persuade them to change your listing).
Get your site linked from other sites
Identify other sites that offer complementary services which are likely
to be of interest to users of your site; link to them and invite them to
reciprocate. In particular, do this with popular sites and do it with
those sites that appear near the top of searches that use the keyword
phrases that you are targeting. Link building is not all about search
engine optimization, it's not about boosting your Google Page Rank, it's
not about publishing a link directory and it's not about swapping links
with as many other websites as possible. The reality is that many people
are disappointed with the trickle of links and the trickle of traffic
that their efforts produce.
Monitor the results
Check your ranking on the major search engines for your most important
search phrases and your site coverage (i. e. the number of your pages
indexed) on the major search engines.
About the Author: This article is created by Ms. Riya Estrada an article contributor for Webworksfirst
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