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SEO - What is SEO Copywriting?

For those of you unfamiliar with the term SEO copywriting, the acronym SEO stands for search engine optimized copywriting. This refers to the craft of writing text on a page in a way that is readable to both surfers and search engine spiders. The ultimate purpose of SEO copywriting is to elevate your site's ranking in the search engines through the incorporation of targeted keywords and keyword descriptions that are found right in the body of the text on your website.

The keywords are obtained by finding out how people phrase their requests when they input a request into the search engines. Commonly searched for content is found using a keyword search tool such as the Overture keyword search tool. Once the top ten to twenty to keywords are found, articles are then created around each of these key phrases and posted to the web site in the form of a blog or articles. Each of these new search engine optimized articles creates new portals for the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines.

Professional SEO copywriters that keyword paragraphs ideally be about 250 -500 words in length but no more than 100 words. These types of articles must be well written and informative with at least two of the search terms strategically placed within the text and other on-page elements.

Yet another use for these articles is as submissions to ezine and article directories where people will post them, along with a link to your site on their own site. This is a way of making others do your advertising for you and increasing traffic so that you can make a bigger profit with your website.

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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