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SEO - A "Broken" Website is Not Good Search Engine Optimization
You can search engine optimize your entire site by adding keywords and keyword phrases into copy, adding indexes of links and adding a blog but none of this will work if your web site is dysfunctional. First of all, if your web site is broken in anyway a search engine spider will not bother with it. It will simply report your site as not working which is no way to get yourself listed in the top thirty listings in Google or any other search engine!!
Secondly studies have shown that a web site that provides a good customer service is more memorable to the average consumer then one with flashy graphics and lots of bells and whistles. By the way this also means that your SEO copy should be very friendly and easy for your customers to understand.
The last thing you want to do is have either people or search engine spiders access your site and end up a 404 page. A web site that leads to a 404 page is remembered as a dud website forever. Your customer is not likely to ever to return and neither are the search engine spiders.
A functional web site depends a lot on the web host that you choose to work with. That is why it is so important to choose a web host that offers plenty of web support and plenty of bandwidth. Before you enroll with a website host you need to look at every aspect of it including the amount of bandwidth being offered and how fast the web host fixes problems if there are problems with the server. Checking into these things is crucial as there is no faster way to turn off both crawling search engine spiders and people then to have your name associated with inefficiency.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
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