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SEO in a Nutshell
Research Current Web Site
Also, you should look over your web site for any black hat techniques on your web site such as hidden text, duplicate content, small text, page redirects (when used as doorway pages), keyword stuffing, doorway pages (pages designed for the search engines that the visitor does not even see), link farming (unnatural way of obtaining a large amount of links), etc.
By examining your web site’s visitors habits you can discover where they go and for how long to see if they match the goals you set up for your web site such as directing them to go to a certain page to download a pamphlet.
Keyword research needs to be done to get a list of keywords that are searched for often, relevant to your site, and are low in competition. This is done by using the following methods . . .
One way you can do this is by using search engine suggestions. If you visit a search engine such as Gigablast located at http://www.gigablast.com/ you can look at the ‘Related’ or ‘Suggestion’ list that appears. Gigablast is one of many examples that show what other people are typing into search engines that are similar to what you type in.
Another thing you should do is put together a list of keyword modifiers that are related to your search terms and use them in your text alongside your keywords. For example if your keyword phrase is Web Hosting, modifiers could be Linux and Windows.
After you have a list compiled you can research these words online through such services as Wordtracker (http://www.wordtracker.com/ ), and Trellion (http://www.keyworddiscovery.com/).
After you deleted the keyword phrases that are not searched for often and are too high in competition you can analyze them further to help you choose which ones would work the best.
Find out how many times your keyword phrase is found in the titles of web sites by typing in allintitle: “your keyword phrase” into Google.
Find out how many times your keyword phrase is found in URL’s by typing in allinurl: “your keyword phrase” into Google.
Find out how many times your keyword phrase is found in links by typing in allinanchor: “your keyword phrase” into Google.
Find out how many times your keyword phrase appears in body text of web sites by typing in allintext: “your keyword phrase” into Google.
Then compare these results to the information you used from using Wordtracker and/or Trellion.
We use a formula that we enter this information into to generate a ‘score’ for us to go by. Giving weight on how important the data is. For example we give more weight to allintitle compared to allintext, but you can ‘eyeball’ the results and pick out the important keyword phrases.
Analyze Current Web Site Linking
You should analyze your web site for how the linking is by examining these factors. Then you can use this information as a starting base of progress and to compare to your competitors linking analysis.
To get ahead in the rankings and increase exposure you should examine the competition that you have. How do they achieve their ranking? How do they achieve their high number of web site visitors? This can be done by examining the following of competitor's web sites.
A link building campaign should be started that will concentrate on generating one way links to your web site that multiply on their own. Reciprocal partners should also be considered if they are valuable enough. This is a brief list of SOME of the things that can be done to achieve this.
Create Web Site
After you have all the information you need from doing the above you can start creating or modifying your web site with these factors in mind.
Set up Web Statistics
After your web site is created and set up you can monitor your web site visitor traffic closely to help determine ways to improve your web site by . . .
Monitor and Upkeep
After examining the statistics of your web site and its visitors' behavior you will know how to tweak your web site for better performance by applying such changes as . . .
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About the Author: Michael is the CEO of The Internet Presence (http://theinternetpresence.com) and Web Ranking Consultants (http://webrankingconsultants.com) performing professional, affordable web design and search engine optimization ever since 2003.
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