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Are the Meta tags dead?

Several SEO specialists think that Meta tags are dead and they have no importance in the search engine ranking of a website. But some SEO specialists believe that Meta tags play a very important role in the ranking of a site. As all of us know that search engine optimisation divides into two parts: on-page optimisation and the off-page optimisation. The on-page optimisation depends on the Meta tags like title tags, keywords tags, description tags, ALT tags, H1 tags etc. While the off-page optimisation always depends upon the inbound links or the back links which points to your site. Meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. But first of all we should be sure that are these Meta tags really active to help to improve the ranking of websites? Do the search engines strongly consider these Meta tags while ranking a site in their SERPs? The search engines are not entirely disregarding the Meta tags because the robots of search engines crawl these Meta tags and listed that site in their index. But in case of Google and Yahoo these Meta tags could be the reason to penalize a site due to spamming. Google and yahoo take that spamming into account when determining relevancy score to determine SERPs position. Because it is a fact that these Meta tags can be intentionally misuse by different websites to spam the search engines. So there is a risk of using the meta tags that the search engines can consider your site to spam the search engine and can apply penalties for the misuse of the meta tags. But if we use the competitive keywords and the key phrases in these meta tags it can help us to improve our site’s ranking in the search engine SERPs. Yahoo doesn’t use the keyword tags in their relevancy score but it uses the description tag. Google uses neither keyword or description tags in their relevancy score and disregards both of them in determining overall Page Rank but it considers the title tag. Google gives great importance to the quality back links for the ranking of a site in the SERPs. But in case of MSN there is a great importance of the meta tags which still read them and utilize both the keyword and description tags as part of their relevancy score to determine SERPs position. So we can conclude that Meta tags are not strongly consider by the google. For the high ranking in google we should focus on the off-page optimisation i.e. to build quality back links which point to your website while for yahoo and MSN we should strongly focus on the on-page optimisation i.e. considering the meta tags like title tag, keyword tag, description tag etc. and a little bit to the off-page optimisation. So we can say that meta tags are not fully dead and they are of some great importance for some top search engines like yahoo and MSN. If you want to look your website on the front pages of search engines with high ranking then you should have a look for the best and professional seo services provider company. For the best, affordable and professional seo services you can go for the http://www.e-commerce123.com/seo_packages.php


About the Author: E-commerce123 is a web design company offering SEO Services, latent semantic indexing, Positioning, Website Promotion, Link popularity, link building, keyword management, Internet marketing services to get top search engine ranking and more traffic.




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