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How To Increase Your Search Engine Ranking
Copyright (c) 2006 By Wilken Yau
People would like to have their website with high rank on the search engine, but most of them thought that this is really an impossible work for them to do because lack of this kind of high tech knowledge. To tell you the truth, if you want to succeed in your internet business, this is really a 'must' work to do and cannot be avoided.
What is search engine all about? As you can see, there are more than 85% of the internet user looking for their stuff by going through the search engine like Google, Yahoo and MSN. In able to attract more targeted customer to your website, the higher ranking of your website in the search engine result, the more chances people will purchase from you.
To achieve higher ranking, you can immerse yourself to the internet to acquire necessary information and figure out how to do that. You will find that by making a few little adjustments on your pages, sometime it will boost up ranking rapidly. There is a little thing you can do on your website that is your home page title bar, if you name it properly that will increase your page ranking quiet obviously.
Where is the title bar? It is a color bar that appears at the top of the page, every page got its own title bar. The keywords or phrases that appear on this bar are important, especially your home page which must include the most important keywords & phrases, because that will increase the search engine rankings.
Examine the title bar by click on each of your links, make sure they all contain the most important keywords & phrases, but remember to avoid long strings of keywords, better keep them to six words or less, aware of not to allow identical words are next to each other, and avoid repeating words appear in the title bar.
Another most important item is your website content, search engine will list sites that contain quality content rather than scintillating graphics. The quality content is the potential keywords & phrases that your customers will most likely key in to the search engine to locate your site. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing.
The size of content on each of your page should be around 250 words, but if due to design constraint, aim at least 100 chosen good keywords. This is important, because if you want to achieve high ranking in search engines, your web pages should be able to let the search engines to read the text in HTML not the text appear in graphic.
To find out whether the words appear on your website are real text, try moving your mouse to highlight some words, if you are able to do that, the text is HTML, or else they are in graphic form. To increase your search engine rankings, change the graphic text into HTML format.
Lets come to another item called meta tags, this is just a simple code, some people think that by tweaking this, it will lead to a high search engine rankings, but actually they have limited effect only. Check your page whether it set up with meta tags, click on “View” in your browser, and then “Source”, that will reveal all the HTML used to build the web page. A meta tag would read: meta name="keywords" content=. Add them in if you do not find the code, it will help to boost your site traffic.
There really is nothing that will draw search engine hits to your site better than a wide-variety of content. With each page properly formatted with meta tags optimized with keywords relevant to the page content, then submitted to search engines, can draw traffic like flies.
Come to the most important search engine rankings factor, which is link popularity. The majority of the major search engines use link popularity as an important factor in ranking relevancy. Link Popularity tells you how many websites are linking to yours. Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. The more popular your site is, the better it is ranked on the search engines.
You can check your site link popularity by type in "link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. Link popularity is generally gained through reciprocal linking. Other websites would usually link to your website only if you have a link to their website from yours first. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website. If your site has a low link popularity, you should schedule a campaign to boost it up.
So now you should realize how important is the search engine rankings for a successful internet marketing campaign. Try the above mentioned simple steps and see whether it helps, if you can't boost your rankings yourself, hire a search engine optimization company to help you. Remember, if you want to succeed in internet marketing, you can't run away from this important factor. Just learn and do it, soon you will get a good result!
About the Author
Wilken Yau is the internet business owner, he is eager to help people to launch a successful Internet home business, to learn more about him http://you-earn-i-earn.blogspot.com, and find an opportunity that is right for you, please visit http://www.you-earn-i-earn.com
Note: This article may be freely distributed without modification and provided that the copyright notice and author information remain intact.
About the Author: Home Based Business owner of Success University and SFI Strong Future International