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Search Engine Marketing for MSN and Yahoo! Still Worth It
Search Engine Marketing for MSN and Yahoo!
Statistics released by comScore show that Yahoo! MSN and Ask Jeeves are definitely forces to reckon with. Each of them had over 40 million searches carried out on them last month, in the US alone:
Top US Search Engines in October 2005
Top US search engines in October 2005
Search engine Audience (thousands)
Google Web Search 75,281
Yahoo! Search 68,031
MSN Search 49,748
Ask Jeeves 43,705
AOL Search 36,092
Yahoo! Local Search 20,270
MySpace Search 8,083
Infospace Search 5,942
Lycos Network 5,249
Source: comScore Media Metrix
It is still worth it to optimise for MSN and Yahoo!
Google's market leadership is definitely not a given fact. Yahoo! and MSN Search are hot on the heels of Google, and Microsoft seem to be hell-bent on dethroning Google. Taking that into consideration, and the fact that Yahoo! and MSN's combined search total is well above that of Google it is a must for all webmasters to optimise their sites for the MSN and Yahoo! search engines too.
Note that search engine optimization for MSN and Yahoo! are significantly different processes and involve attention to different factors than when optimising for Google.
We provide 100% ethical search engine optimisation services. We have an open policy, where we will explain everything we do, and will not use any sneaky SEO practices that could risk getting your site banned.
About the Author: Farhad Divecha
Before founding AccuraCast, Farhad worked for and provided consulting services to a number of large and medium sized
enterprises in the UK and USA including 3Com, Proctor & Gamble and Household (HFC, HSBC). He has over 7 years of
experience marketing products and services online and offline.