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Online Book Publishing: Boost Your Sales With Online Publishing

Copyright © Shaun R. Fawcett

This is the first in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a viable alternative to the often archaic and dysfunctional traditional book publishing model.

Typically, you will create your book/ebook in a source word processing program such as MS-Word or WordPerfect. Once you have converted it into PDF format you’ll be ready to start selling it via the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2. Digital Download Distributors, 3. Print-On-Demand (POD) Distributors.

This article explains the three primary channels of the Online Publishing Model (OPM).

After a number of disappointing experiences using the traditional book publishing model I decided to see if I could find a way that would eliminate all or most of the downsides of that conventional approach to publishing. After almost three years of trial-and-error experimentation (not to mention a few thousand dollars), I did manage to come up with a real, viable alternative to the old way.

It’s called the Online Publishing Model and it’s pretty exciting!

Based on my experience using the OPM since that time, I am truly convinced that it is the KEY to publishing success for small time authors and/or self publishers in the Internet age.

The Online Publishing Model is a combination of online digital download delivery and print-on-demand (POD) paper book publishing that sidesteps most of the pitfalls of the traditional book publishing model.

It offers small-time authors/publishers an excellent alternative that will give them more control, and will increase their sales and profits by using little known online channels when publishing their books/ebooks. Here's how it works...

Using this model, once your book/ebook is written, there are a number of online channels through which you can distribute and sell your book/ebook, as follows:

1. Dedicated Sales-Mini-Site
First and foremost, once your book/ebook is written you need to create what's called a "mini-Website" (i.e. sales-mini-site) for the sole purpose of selling your product. Trust me, this is the only way to go. You MUST have a site dedicated to the sale of that one book/ebook. Search engines will send targeted traffic to your site and your site copy will make the sales online.

2. Digital Download Distributors
The second online channel for your book/ebook will be through digital fulfillment companies that distribute downloadable ebooks to the largest online bookstores such as,, and many others. These distribution companies are happy to put your ebook in front of thousands of traditional book buyers who normally wouldn't see it. Listing your digital download ebook with one or more of these distributors is essential.

3. Print-On-Demand Distributors
These are distributors that use a relatively new technology called print-on-demand (or POD). You provide the company with a digital copy of your book, plus some cover art work in digital form, and they will set up your book so that single book orders can be printed and drop-shipped directly to the buyer. This allows you to provide a hard copy version (of your ebook) to those customers who insist on it, while you only pay the cost of printing a single copy. (No more printing 2,000+ copies up-front just to get a reasonable cost per copy!).

Other Distribution Channels
There are a few other distribution channels as well, such as small online ebook stores, but these are relatively minor, and to-date I just don't think they're worth the trouble.

Suffice it to say, the Online Publishing Model offers at least three highly effective channels by which you can distribute and sell your books/ebooks.

If you harness the three channels of the OPM and get them working for you, I can guarantee that you'll get your book/ebook out faster and you'll make more sales and profits than you ever would under the traditional publishing model.

About the Author: Shaun Fawcett is the author of numerous “how-to” books on everyday practical writing help. He also writes about how to create and publish books and ebooks. His popular book that explains how to implement the Online Publishing Model can be found at:

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