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Effective Pet Classifieds Advertising Tips

According to Jupiter Research, by 2007, Online Classified Advertising will reach 3.5 Billion Dollars annually. Pet classifieds are expected to triple in numbers every year as more and more Internet users seek classified listings online for their pet needs. Pet and pet services classifieds online are creating new marketplaces where non-profit pet organizations, pet service providers, pet breeders, and pet owners are meeting and doing business 24 hours a day, seven days a week using the internet.

Currently, there are thousands of online websites that offer Pet classifieds services that can help you find new homes for Pets, showcase your pet products or pet services. However, not all of them are effective and you can end up getting nothing out of them. After being extremely successful running a Pet classifieds website for over two years, we know what works and what does not.

With online Pet classifieds, the more information you provide the better it is. People who are serious about pets have already done their research before making a decision to adopt or buy a pet. Most people looking for pets know exactly what type of pet would be a good fit for them. Information you include in your pet classifieds description can help them make decision quicker. As an example, keep your ad title very specific. For example, if you have a Golden retriever that you like to advertise in Pet classifieds, use titles such as:

  • Golden Retriever For Sale or Adoption
  • Golden Retriever for Sale or Adoption in Miami, FL
  • Six Months Old Golden Retriever For Sale or Adoption


Post a Picture Of Your Pet
Pictures talk more than words. Pet classifieds with pictures receive approximately 5 times more responses than classifieds without a photo. People interested in your pet will almost always ask for pictures of the pet before making a decision. Always, keep extra pictures of your pet ready.

Your location information
The first preference of anyone looking for pets would be from the region close to them. So always provide the location of your pet. This also helps to bring your pet ad rank higher when someone searches on a specific location; thus giving your ad more exposure.

Shipping Information
Advantage with online Pet classifieds is that they get people interested in your pet or pet product from coat-to-coast. So be very clear if you would be able to ship the pet or if it is a local pickup only. If you ship, be specific about your shipping policies.

Choose Pet classified sites that can get results
Today, there are millions of classifieds sites where you can advertise your available Pets, Pet Services or Pet Products. In fact, as of writing of this article, Google returns more than 29 Million links for a search on the keyword “Pet Classifieds”. Visit Google.com and enter keyword “Pet Classifieds” to check for yourself.

According to the Search engine statistics, most people do not go beyond 3 pages to find what they are looking for. In fact, majority of people don’t go beyond the first page of search result. What does that mean to you? It means, you should only advertise your on websites that ranks high on the three major search engine that drives more than 80% of Internet traffic. These search engines are Google, Yahoo and MSN in no particular order. The sites that rank high on these Search engines can provide a wider exposure to reach highly potential people who can purchase or adopt pets, pet services and pet products. Your return on investment is much greater and faster by advertising on sites that rank high.

Beware of Online Classifieds Scams
While online Pet classifieds offers the most cost effective and convenient ways of advertising your Pets, Pet Products and Pet Services, it also attracts more and more scammers who pose as potential buyers. Always remember that not all inquiries you receive are from the legitimate buyers who are interested in what you offer. Always be careful online, especially if the transaction is long distance. For more information on Online Pet Classifieds and how you can protect yourself from such scams, read our Scam Alert.


About the Author: Petboro.com was established in 2004 and has been serving the pet needs of its members proudly for over 2 years. With a continuing commitment to excellence in the pet classified listing services and a strong desire to prevent pet classified advertising fraud, petboro.com remains a "safe haven" for advertisers of pets for sale ads, pet adoption ads and pet services ads.




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