Vectors and 3D Models
Local Search - Marketing
Weather Information
Get the App for Smartphones and Tablets

Go Back


WhmSoft Free Articles Directory
Free Articles for Reprint
Free Articles to Publish
Free Articles for Newsletters
Videos to Watch


Page Generation Date and Time:
08/23/2017 12:14:18

 
Free the Animation VR / AR
Play to reveal 3D images and 3D models!
   
 
vlrPhone / vlrFilter
Project of very low consumption, radiation and bitrate softphones, with the support of the spatial audio, of the frequency shifts and of the ultrasonic communications / Multifunction Audio Filter with Remote Control!



 
 
Alexa Data
 

Go To Articles Directory Home Page

To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !

Tell a Friend:



With your mobile phone (WAP / I-Mode / iPhone / PDA), for free:
The Top News - http://www.whmsoft.net/services/wap/news.php
The Daily Files - http://www.whmsoft.net/services/wap/get.php
All the Directory Files - http://www.whmsoft.net/services/wap/choose.php

Web version of feeds:
Podcast Music - http://www.whmsoft.net/services/web/wpodcast.php
Daily Files - http://www.whmsoft.net/services/web/wget.php

You can play the Guitar Drum Revolution game (flash game) by following the link below:
Play Guitar Drum Revolution Game


You can play free online games (flash games) by following the link below:
Free Online Games

Play the samples below:
Final FightRunning JesusSushi Go RoundPiggyThe Strangers 2

You can view the people (celebrities) news and the front page news (with videos, images and constant updates) by following the link below:
View Recent News
or by visiting the WhmSoft Service blog:
News Photos Slideshows


Article Keyword Videos to Watch
Marketing
Click on the image to start the video.



Related Topics
Images - Links - Articles

marketing
marketing strategies
marketing plan
marketing mix
marketing definition
marketing jobs
marketing manager salary
marketing salary
marketing plan template
marketing coordinator salary
Seattle marketing
Seattle


Related Images



Article Category Videos to Watch
Marketing
Go to the Videos Pages


Invite the Media to Tell Your Story

People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business." You have to lay the groundwork before you can expect national media attention. The heavy hitters won't call you until your name is well known in your industry.

It took me 19 years to build the kind of professional presence that would attract the interest of a national media outlet like The New York Times. But you don't have to wait that long to see your name in print. You can start right now enticing local and regional media to tell your story. Unlike advertising and many other forms of marketing, you don't pay for this type of publicity. It comes from the media free of charge, but in turn requires more effort than advertising.

Media relations is also riskier than paid advertising. When you pay for an ad, the publication is committed to running your ad just as you designed it. The same is not true for media relations. There are no guarantees that just because you gave an interview the media will include a story about your company and, more importantly, that the story will say exactly what you want it to say. You have no control over who else they might interview or how they'll slant the story. Don't expect to see, much less approve, a copy of your story before it runs.

However, when a positive article about your business does run in the media, you get a big pay-off. The public perceives a news story as far more credible than any advertisement. A published article or broadcast news item is accepted as a media endorsement of your company. Also, even though the story might not match your expectations exactly, you can still benefit tremendously.

Vanquish 3 Myths
Before beginning a media relations effort, you'll need to overcome the myths about media relations that could prevent you from creating an effective campaign.

Myth #1 – The media will discover me. False. You have to help them along. You must boldly and unabashedly offer the media a relevant, valuable, fascinating story about your business. Many of the stories published or broadcast about companies come directly from the companies themselves. The media needs and appreciates story ideas, but they're not likely to come up with an idea about your company unless you give it to them.

Myth #2 – The media would never be interested in me. Not necessarily. Even a small company can grab the media's interest. You can, too, by carefully developing the story of your business to speak directly to the media outlet's audience. Think about how your unique experience on a specific case can be interesting and helpful to that audience. Look for ways the story of your success can educate or inspire others.

Myth #3 – I could never speak persuasively to the media. Of course you can. Calling on the media is no more difficult than calling on any new client. All it takes is preparation. Make notes before you make contact, practice what you want to say and be ready to catch a reporter's interest in the first 15 seconds.

With preparation and diligence, you will overcome almost all media relations challenges.


About the Author: Inc. Top 10 Entrepreneur, Vickie L. Milazzo, RN, MSN, JD is the founder and president of Vickie Milazzo Institute (http://www.LegalNurse.com), a legal nurse consultant training and certification company. She is the author of Inside Every Woman: Using the 10 Strengths You Didn’t Know You Had to Get the Career and Life You Want Now, 2006.




Recommended Web Site(s):

Easy Articles Home Page - Articles Directory

Recommended WhmSoft Web Sites, Feeds and WAP Address:

WhmSoft Software Home Page - Software
WhmSoft Services Login Page - Music and Images
WhmSoft Moblog Home Page - Blog - Photo Gallery
WhmSoft Free Online Games Home Page - Flash Games
WhmSoft Services RSS Feed - Daily Music, Image and 3D Flash Animation
Classical Music with Drum RSS Feed - MIDI and MP3 Files
Classical Music with Drum Podcast Feed - MP3 and MP3 Files
WAP / I-Mode / PDAs - Daily Music, Image and Flash Animation

Home Pages:

WhmSoft Free Articles for Reprint Home Page
WhmSoft Services Home Page - Music and Images
Copyright (C) 2006-2017 WhmSoft - All Rights Reserved.