Making a Website Work For You
Making the decision to start a home business and to make money online is a step in the right direction but the next important step is in learning how to promote your website so people will drop by your site, browse, like what they see and will return again and again. By working at home your ultimate goal is to attract an audience and have customers eager to purchase the products you have for sale.
Keep in mind that when people go on the Internet to search for information, they are looking for speedy results. Do not keep anyone waiting with a slow output. In other words, make sure your website has the ability to download as swiftly as possible. Patience is not a virtue known to exist for cyber seekers! It is highly recommended that you ensure that your website has a size of less than 30K. A website should have the ability to download in approximately a matter of 8 seconds (and no more than that) with the help of a 56K modem. You can make your website as elaborate or as basic in design as you wish just guarantee that it is fast so you won't have to worry about chasing any would-be customers away.
Now it is time to grab the attention of your audience once you get them to your web page. Web searchers are likely to scan your page looking for what interests them most. Their eyes will immediately pick up on headlines, subheadings and words highlighted in bold print. The number one rule when attempting to promote a website is to always keep your audience, and their specific needs in mind. This is of paramount importance. Visitors to your site want to know what you have to offer them in particular and if they don't find it, they will go elsewhere. Let people know immediately what the purpose of your website is and then inform them of how you can be of service to them. They came to your site for a reason after all- so let your message shine through loud and clear!
Two other important ways to promote your website include providing plenty of free advice/ information on your site, for example in the form of tips as well as some customer testimonials, and starting an e-mail campaign to convince potential customers to become buying customers. Have a place on your site where customers can fill in their e-mail address so you can keep them up to date on what is happening at your site. Offering a freebie of some sort would also work as a terrific incentive to encourage customers.
About the Author: By Benjamin Hartsuff
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