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Return Customers Usually Reorder Their Promotional Products From A Name They Trust

Return Customers Usually Reorder Their Promotional Products From A Name They Trust

With so many promotional merchandise companies competing for the same clients, it's becoming increasingly important to make sure that the customer service is in the best shape.

Namifiers.com, formerly The Nametag Source was founded as an online source for recognition wholesale promotional products and accessories and specializing in Fund Raisers / Trade Shows / Conventions and Conferences. Their business model is driven by obtaining positive customer relationships, where concerns are received and satisfied in a timely manner. General customer feedback within the industry has called for high standards of quality production, accessible customer service, and competitive pricing. From the beginning, Namifiers rallied around these needs and added the element of speed to the overall equation, creating their niche as the Same-Day Company for personalized name tags, badges, badge holders, and other ID accessories. Their customer support is accessible Monday - Friday from 7:00am to 6:00pm MST via phone or email.

Their top products include:
Blank Name Badges
Engraved Name Badges
Full Color Name Badges
Metal Name Badges
Screen Printed Name Badges
Blank Badge Holders
Custom Printed Badge Holders
Badge Holder Inserts
Blank Lanyards
Woven Custom Lanyards
Engraved Name Plates
Name Plates Holders
Retractable Badge Reels
Wristbands
Custom T-Shirts
Car Magnets
Refrigerator Magnets
Acrylic Signs
Vinyl Banners
More Promotional items (license plate frames, pens, stress balls, etc...)

For the purpose of this article, it will be focusing on Custom Nametags and Badge Holders.

Nametags, in general, are available in various styles ranging from a paper sticky label to the most intricate designs, custom shapes, or whatever suits the preference of the user. For optimum durability, 1/16" PVC plastic is used for blank, engraved, and printed name badges.

Name Tags
Blank Name Tags are a good fit for organizations with high turnover, frequent events or large numbers of employees. They have an obvious lower price-per-piece than custom nametags, and can be labeled and relabeled in various fashions.

Engraved Name Badges can be produced in one of two ways: they are either rotary engraved or laser engraved. Laser engraving is the more modern approach, in which focused light etches a design or text into a two-layer plastic and exposes the base color of each badge. This technique leaves a quality industrial feel and a nice 1-color contrast of the text or logo. With all name tags, the customer can opt for square or rounded corners. Square corners can come all the way out to the edge or be beveled at a 45 degree angle, giving the badge an appealing visible border. Rounded corners are cut at either 3/16", 1/4", 3/8" or 1/2". Engraved Name Badges are very popular in high-class office settings like real estate agencies, law offices, financial institutions, medical groups, etc.
Full Color Name Badges are made with a single colored 1/16" PVC, commonly known as CR80 material. The CR80 material is passed through a direct-to-card printer, preferably one with retransfer printing capabilities. The retransfer technology not only digitally prints the ID card, but applies a protective transparent film that resists scratching and UV damage. Because these badges are digitally printed, they offer photo-quality detail and unlimited color. They have universal appeal, but are particularly popular for the food service, government, and retail industries.
Metal Name Badges are most commonly customized by engraving (either by rotary or laser). The new trend for engraved metal name tags is an Aluminum/Copper mix that oxidizes instantaneously with laser engraving. This process offers a number of benefits including less material waste, less labor because there is no oxidizing the engraving afterwards, and gives the engraver the ability to etch out logos and artwork as well as text. Customers who prefer metal tags generally like their added durability, reflective finish and professional look. Metal Name Badges are often used when staffing hotels, government entities, and high-end presentations.

Screen Printed Name Badges are meant to be a bulk item, as entire sheets of plastic are printed with the repeated artwork and then cut to the specified size. The screen printing process is one of laying down one color at a time until the design is complete. Individual text can then be added afterwards by individually engraving the badge. The notable advantage of screen printed tags is the lower cost, with the piece price of under .00 per tag. This option is a great fit for very large organizations or ones with high turnover rates.

Badge Holders
Badge Holders are a very popular ID accessory because of their versatility and low cost. Badge holders are essentially a clear pouch or sleeve for which you can insert a printed paper or cardstock insert for ID purposes. Most badge holders are made from 20-30 mil vinyl, giving them high tear strength and sufficient flexibility at the same time. They come in various sizes, as well as two different orientations (horizontal and vertical). The most popular sizes are 3"x4", 4"x4", 4"x6" and 4"x8". The actual badge holder inserts are available in blank sheets for self-printing or can be custom printed for you at a low cost. Compared to other name badge options, anyone can outfit their staff or event with badge holders and inserts for a fraction of the cost. Badge holders are widely used for events such as concerts, conferences, trade shows, sports camps, etc. The medical and security professionals use them extensively because of their easy-to-clean vinyl material and the fact that they are conducive to photo identification.

Custom Printed Badge Holders add a unique quality that catches attention from surrounding viewers by printing custom artwork right onto the badge holder. This is done in one of two ways: 1) A 1" custom printed piece of vinyl material can be added below the badge holder area or 2) The design or text is printed right on the badge holder itself, in the area designated by the client. Custom Printed Badge Holders offer fast recognition of company names, symbols, or elite positions. They also enhance the brand image of the organization represented.


About the Author: Jeff Edwards writes articles for Promotional Nametag and Badge Holder companies such as Namifiers.com. Visit Namifiers.com for all your Name tags and Company Badge Holders needs.




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