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Extend Your Trade Show Exhibit Experience Online

In today’s trade show environment, you can now amplify your real-time trade show display experience once the trade show ends. How? Have you ever thought to have your trade show booth available online? By using video on demand on your company website you can entice visitors to come to your trade show display at their convenience.

The recent 2007 giant Consumer Electronics Show in Las Vegas in January had over 140,000 trade show visitors with approximately 2,700 trade show exhibitors who showcased the year’s new technology and set the stage for hi-tech trends. It was the technology industry’s largest trade show, yet it was not open to the public.

There is good news, however, for trade show “wannabes” who no longer have to feel left out in the cold. Millions of virtual trade show visitors are now able to view trade show highlights and new launches via the Internet. Virtual trade show visitors can witness the breaking news of the technology trade show exhibitors online by playing video on demand found on trade show exhibitor’s websites. The CES show’s message was the news of the “digital living room” and “convergence” touting products that allow us to take our favorite media on the road and transfer it around the house. Now we can sit in our digital living rooms and watch trade show exhibitors via the Internet.

Take it from Bill Gates, tycoon of Microsoft, and legendary Steve Jobs, guru of Apple--they want to extend their audiences well beyond the trade show floor. These industry titans have created video on demand on their company websites as a way to share their trade show experience with the entire universe-- not just those physically attending the trade show.

Gates gave a rousing, informative keynote speech at the CES Show, and Jobs gave a magical keynote speech at his MacWorld. Both got loud cheers from those in attendance, but they also got a lot of praise from the millions of virtual trade show visitors who viewed their speeches online.

Want to hear them now? Click on their websites and you’ll get to hear the magic they spun at their recent trade shows.

Join Bill Gates as he keynotes 2007 CES demonstrating how Microsoft is delivering a new generation of connected experiences. Gates announced several new offerings from Windows Vista, Xbox 360, Microsoft TV and more.

Here is a list of what you can see and hear about CES in Las Vegas on Microsoft’s website:
• What's New from Partners?
• Zune After Hours It's midnight at Tao, the perfect time to talk about Zune.
• Meet the Regans, a Windows Vista Family
• Scoble: Where to Spend Your Money?
• Tour the Microsoft Booth with Bill Gates
• Riding with Ford Sync Microsoft at CES has a front seat look at Ford Sync, jointly developed by Ford and Microsoft. Gates says that by fall the Zune will be able to automatically synchronize with a dozen 2008 Ford cars.
• Xbox and Windows Gaming
• Windows Vista Ultimate Full Motion Desktop and GroupShot Demos
• Gates Summarizes the News from CES
• Microsoft Home Server
• 2007 International CES Keynote
• Exclusive Interview: Bill Gates Previews CES
• Photographer Art Wolfe on Windows Vista
• Zune It!
• Get Your Game On
• Creating 3-D Worlds From Your Photos
• The Office 2007 User Interface
• Wireless Desktop Wins CES Design Award

At Macworld –an annual gathering of more than 40,000 Mac enthusiasts and nearly 400 trade show exhibitors at the Moscone Center in San Francisco, Steve Jobs kicked off the Expo with his state of the industry address and told the faithful what was on the horizon. Visit his website to see his keynote address and learn the news.

Remember, if you want to expand on your trade show exhibit experience and make it last after the physical trade show ends, you can add video on your company website that will highlight your trade show display and the news of your new product launches. By having video on demand, you can recapture the highlights of your trade show experience -- wherever you had your trade show exhibit—whether it be at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

About the Author: Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company.

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