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Fundraising Tips - Identifying Hot Selling Items for eBay Auctions
Auctions are excellent tools for diversifying funding streams for nonprofit development professionals. The emergence of ubiquitous online access have made online auctions an excellent vehicle for nonprofits and charities to raise funds while engaging stakeholders and other consituencies in their causes. eBay, the leader platform for online auctions also provides a number of offerings for running nonprofit auctions. Running a charity auction on eBay is simple, but getting the most from your efforts involves developing a strategy and understanding the ins and outs of eBay. Luckily eBay provides lots of information on how to be successful using their services.
Many people who are trying to start an eBay business spend a great deal of time trying to figure out which items sell the best on eBay. Many of these people have elaborate systems for determining this information, and many others purchase expensive courses that teach them how to find this information as well. None of that is necessary. Everything you need to know is right in front of you ? on the eBay website!
Take a look at any category, and you will see the word 'hot' beside some items. These items are not marked as hot sellers randomly - there is a method to the madness! Items only get marked as hot when there have been more than thirty bids placed on the item. All you have to do is wonder around the eBay website for a while to find an item that will do well.
However, most power sellers will agree that there is more to figuring out which items sell best than this. In fact, they claim that it is a science. A great way to start your search for items that will result in a successful auction in the future is to do research on the auctions that were successful in the past. You can view old listings that have completed at:http://listings.ebay.com .
In addition to eBay, other vendors offer vehicles for nonprofits to run fundraising auctions. CMarket - www.cmarket.com offers services emphasizing the importance of bidders, donors and sponsors, and their respective roles in a successful auction. Their Website is a valuable source of fundraising auction tips.
A new way to determine what items sell best on eBay is ?eBay Marketplace Research.? Marketplace Research will allow you to view important statistical information on the buying trends at eBay. This product contains all of the data one could possibly ever need to determine how well ? or how poorly ? an item will do in an eBay auction. There is a small fee for using the eBay Marketplace Research tools, however.
Another tool that will be very useful in your quest for finding hot selling items for your eBay auctions is the listing of popular eBay search terms that is found on the site. This list can be found at: http://popular.ebay.com/ . This list is divided into categories, which will make it easier to determine how popular your potential item may be.
Don't make the mistake of thinking that an item will do poorly, or that it will do well without doing your homework on the item first. Some of the strangest things sell for the highest prices, while items that would sell quickly in any other environment just sit there. Almost any eBay Power Seller will tell you that the key to a successful auction rests in the amount of research you put into the items you hope to sell.
About the Author: Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Fundraising Auction Tips and also edits HandsNet - a Human Services News site.