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Multi-Media Shows Add Value to Trade Show Exhibits

If you are planning to have an exhibit in an upcoming trade show –whether it be a custom trade show exhibit, a custom modular trade show display, or a rental trade show booth –don’t overlook the opportunity of having a multi media show at your trade show booth.

Every trade show exhibit has the potential of having some sort of a multi media show inside its trade show booth. It can be as simple as a Power Point presentation on a 17” monitor run from a laptop, to a much more elaborately produced multi media presentation shown on a giant screen.

According to Steve Hermosillo, Creative Director of Professional Exhibits & Graphics – a premiere trade show company in Sunnyvale, California, eighty five percent of trade show exhibitors take advantage of using multi- media in their trade show displays today.

The first step is to identify the need for a multi-media show and then have the media message compliment the client’s marketing goals. The question, then, is how can you use multi media to portray the company’s message accurately and effectively? Hermosillo advises that company management and their marketing team first agree on the message, and then convert that message into a mixed media medium.

Hermosillo sites three reasons why multi media presentations are so effective:

#1. Education. Multi media shows powerfully and effortlessly educate trade show attendees about the company’s new products and services. Install a continuous two minute (or more) multi media loop that visually shows and talks about the new product – the audio/visual show can effectively answer questions of who we are, what we do, and why we do it. This background media loop can be playing in the trade show exhibit as your trade show booth staff talks to attendees. The recorded show also gives your staff a break from repeating the same basic information.

#2. Excitement -- Flashing images, upbeat music, and
catchy animation all build intrigue and interest. Prospects are attracted to your trade show exhibit which features music, flashing images and animated graphics when strolling the trade show aisles.

#3. Interaction -- By pushing buttons, your trade show exhibit guests can
navigate their way through your company’s story. This experiential involvement helps to engage your company’s prospects in a direct way and brings them another step closer to contact with your presentation’s story.

An added benefit of your multi media show is that you can re-use this media presentation in other ways, such as posting it on your company‘s website. The media show can also be reconfigured to fit other concerns of your marketing team such as sales training or personal sales calls.

Remember, you can use multi media shows at your trade show display to help educate, excite and involve trade show attendees. The multi media show also adds drama to your trade show display. This is true wherever you have a trade show exhibit—whether it is at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

About the Author: Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company.

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