Campaigning Of Axe Body Spray
Male culture, or perhaps I should say masculine culture, has had its ups and downs in the last handful of years. In the not-too-distant past, America was obsessed with Queer Eye and the emasculation of men everywhere. This was a welcomed shift in the opinion of many women out there but it did not take long for the testosterone to reappear and reassert itself among
Many men resented what Queer Eye was trying to do and you can see evidence of this in the successful uber-manly marketing
campaigns pouring out of the television arena. We have all seen those commercials for gigantic hamburgers that spout an
assertion that real men eat pounds of meat at every sitting. It seemed as though the manly man was coming back in vogue. Then
came axe body spray and its campaign.
The commercials for axe body spray in the beginning were sort of comical. They showed slutty men who were provided with
opportunities for promiscuity because of their irresistible scent. The first set of axe body spray commercials showed women
desperate for the man with that smell. However, soon enough the people behind the axe ads lost their minds.
Some people like to think that everything that is strange is automatically creative. If it has not yet been done, then you
must be a genius. Wrong. Try to recall the axe commercial that features a body building woman and a young man who clearly
regrets the one night stand. Apparently, the scent of his axe body spray was too strong and the muscular woman had to have
the poor boy. I feel so sorry for him, really.
The biggest problem of regular men buying into a body product such as axe body spray is that they do not know how to use
these products. Girls are trained from an early age how to use all sorts of body products while the boys are out getting
dirty. Some boys think that using axe body spray means that they donít have
to take a shower. Wrong.
Before the body product world decides to create a line exclusively for men, they ought to spend some time teaching boys how
to use them. No one wants a person running around with something they donít know how to handle. I think it is safe to say
that until a certain age, most guys do not know what good personal hygiene means. Throwing axe body spray into the hands of
the clueless only leads to over-spraying and the aggravation of those nearby.
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