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Article Re-writing for Unique Content

With the rise of PLR articles and the demand for “unique content” many article publishers are now able to maximise ROI through reducing the copywriting expenses. PLR articles are purchased for under an article and around 500+ websites may choose to publish the content. This gives rise to a multitude of problems.

> There is a saturation of websites with the same keyword density.
> Google and major search engines will not deem the content unique.

the Article re-writing allows the following issues to be resolved, meaning PLR articles can supplement high ranking web pages and target differing keywords which have less competition.

The first phase of any article re-write should involve the analysis and proposal of keywords. As traffic per article is the largest consideration from an affiliate / PPC distributors perspective the writer should target keywords where the competitions pages are optimised to a lesser extent. A PLR article on “Google” is going to achieve no direct SE traffic so the writer should opt to further categorise the article. An example could be an article called “Google Adwords Strategies”.

The next phase involves the re-writing of articles for which there are three methods. It is advisable that you speak with your SEO consultant and copywriter(s) to decide what method they would prefer.


1. Edit Title - Add/Remove any word(s).
2. Insert new paragraph at the start.
3. Insert new paragraph in the middle.
4. Insert new paragraph at the end.
5. Calculate if the UWCR is 25% unique or above.
5.1 Word Count for 2 + 3 + 4 = UWC
5.2 UWC / Total Final Word Count = X
5.3 X * 100 = UWCR %

Rewrite A

1. Edit Title - Add/Remove any word(s).
2. Edit copy so that “as a general rule” no three words are in the same order.

Example: “Spain is a European country positioned next to Portugal.
Rewrite A: Spain is in Europe and shares a border with Portugal.

Rewrite B

1. Edit Title - Add/Remove any word(s).
2. The writer should read a paragraph at a time and merely quote from memory.

Example: “I played sport since I was only 5 and basketball has always been my favourite.”
Rewrite B: …Basketball has to be my favourite sport but that is not to say I haven’t tried my hands at other sports…

About the Author: Cooper Murphy Webb is a UK ghostwriting company and SEO copywriting company and Article writing copy writers

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