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Search Engine Ranking Getting Harder When Displaying AdSense

Search Engine Ranking Getting Harder When Displaying AdSense

RankingMeasures.com has just finished conducting a monthly study of just under a million search engine results for 15,000 popular keyword phrases. One noteworthy finding concerns a clearly negative correlation discovered in the big three search engines.

Sites displaying contextual PPC advertising are consistently ranking lower than similar sites without these ads. These contextual ads are provided by the search engines' pay per click ad network. When visitors click on the ads, the website is given a share of the revenue, typically half.

For three quarters of all searches, RankingMeasures.com has found that sites displaying contextual advertising , such as AdSense or Yahoo Publisher Network (YPN), are more likely to rank lower in the natural listings. For example, on MSN Search 816 sites with contextual ads were found in the top position while 1,356 sites were found in rank position 20.

"If the search engines providing the contextual ads are distancing themselves from the revenue stream, webmasters might want to do the same," advises RankingMeasures.com founder Chris Crompton. "Given that so many 'spammy' sites are built for the sole purpose of AdSense revenue, it looks like the search engines have added this flag to their algorithms."

Ever since the dawn of AdSense, the number of junk websites put forth by SEO marketers has been steadily growing. One of the biggest signs of a spam website is bogus articles with PPC ads everywhere. Apparently to preserve the integrity of searches, the big three search engines have begun penalizing AdSense sites. Whatever the root cause of this phenomenon, AdSense seems to be dying.


About the Author: A thorough search engine ranking report is available freely from RankingMeasures.com. RankingMeasures.com hosts software designed to find ranking correlations on an increasing number of factors.




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