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5 Reasons Why Your Next Trade Show Display Should Be a Truss Display System

With all the inexpensive popup trade show displays on the market today, particularly on the internet, suggesting spending a little more money for a larger, heavier display may sound counter -productive. The following 5 reasons will help explain why that is not so:

1) Expandability - Because most portable display truss is built in a modular fashion using easy to connect parts the display you design initially may be changed for future use. You can start with a 10' display and at a point in future (when you've discovered trade show marketing works) that very same 10' display's modular parts can be used in a new 20x20 island that looks completely new. No popup display can do this. The modular nature of truss displays allows for replacement parts to be obtained, if needed. Most popup displays require the purchase of an entirely new display or major component for repair.

2) Utility - Because of the materials used truss has much greater utility than traditional displays. By combining modular truss parts constructed of steel the display you create from truss has load bearing capabilities. Now you can easily have weight carrying counter tops for computers or plasma screens. Our truss products even have specific plasma screen hanging hardware. Hang computer CRT’s, plasma screens or looped digital presentations right in traffic areas. None of the inexpensive popup displays you find on the internet today can do this.

3) Portability - Modular truss systems are constructed of component parts with smaller dimensions that allows them to be packed in a small enough cases to be UPS shippable. (Larger cases are available that would allow the entire displays to be packed in one case that would be shipped by truck freight if desired.)

4) Ease of Use - Modular truss systems have simple screw type connectors that allow the component parts to be assembled with the use of a simple tool (screw driver or allen wrench). Because you only put up one small piece of the display at a time it is easier to assemble for smaller people because they don't have to lift heavy weights. Some truss now available has “snap together” components requiring no tools.

5) Appearance - This is probably the biggest advantage of truss type booths. There aren't 100,000 of these systems out there that all have the same curved appearance. Truss systems are futuristic in their appearance, can be configured in numerous different ways to fill the same 10 or 20 foot booth space and using their load carrying capability can include items such as computers, plasma screens, actual product pedestals that the old cookie cutter booths could never do. There is nothing better than showing a prospective customer your actual product (from a product pedestal) as opposed to having them try and imagine it from a brochure.

Before you decide that spending extra money for a truss booth is not what you should do, consider this: How much are you going to spend on trade shows over the next 5-10 years (other than on displays)? For some people it may be 0,000 to 0,000. If you spend an extra ,000 on your display, that represents from 1 – 2% of your total budget. The standard popup display would have to be replaced (probably) about 3 times during that period. You end up saving money in the long run and have a better, more flexible, more utilized trade show display in the process.


About the Author: Bob Albright has been designing and selling
trade show displays since 1982. He is the primary owner of Midland Trade Show Displays, and you can get further information about trade show exhibits
by visiting the website.  See the new Extreme Truss Trade Show Display now.




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