A Houdini Marketing Lesson for Halloween
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Resource Box: The Houdini Principle
"A Houdini Marketing Lesson for Halloween"
- by Tim Kenning
author of "The Houdini Principle"
(c) Tim Kenning. All Rights Reserved.
Every Halloween since 1927 a sťance has been conducted to
try to contact the great magician and escape artist Harry
Harry Houdini was one of the most famous men alive in his
lifetime and the highest paid performer of his era. He is
considered to be one of the greatest showmen that ever lived
and his marketing genius has ensured that his name lives on
He couldn't have picked a more suitable day to die. After
being taken to hospital and operated on for appendicitis on
October 22nd 1926, his doctors realised the seriousness of
his condition. They gave him at most 48 hours to live.
However, Houdini was extremely fit for his age and he clung
on until October 31st. At 1.26pm he told his brother
Hardeen, "I can't fight this any longer." Perhaps he
realised he didn't need to.
Harry Houdini, Master Showman and man of mystery died on
He had already made a pact with his wife that whichever one
should die first the other would conduct a sťance on the
anniversary of their death for the next ten years to try to
Bess, his wife, also hired a publicist for nearly twenty
years after Houdini's death. He is still making news long
after he died.
Houdini created a legend and left a legacy. His name lives
Do you want to create a legacy? What kind of legacy would
you like to leave?
About the Author: Tim Kenning, a childhood fan of Houdini and now a highly
respected trainer of NLP has tapped into the mindset of
Houdini to unlock his secrets of creativity and confidence.
Buy his book "The Houdini Principle" here ==>