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3 Things Houdini Can Teach About Making a Name for Yourself

3 Things Houdini Can Teach About Making a Name for Yourself

REPRINT GUIDELINES
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You are free to publish the following article in its
entirety in your eZine or on your website. Our only
condition is that you MUST keep the information about the
author,(c) notice and resource box at the end intact.
Please let us know when you use an article by
sending us an email... mailto:articles@bookshaker.com
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Word Count: 404
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Resource Box: The Houdini Principle

===========================================================

"3 Things Houdini Can Teach You About
Making a Name for Yourself"

- by Tim Kenning
author of "The Houdini Principle"

(c) Tim Kenning. All Rights Reserved.
http://www.BookShaker.com

===========================================================

At the beginning of the Twentieth Century Harry Houdini
captured the imagination of the western world by performing
seemingly impossible feats wherever he went. He was one of
the most famous people alive in his lifetime and the highest
paid performer of his era.

Harry Houdini - Master Magician and Escape Artist can be
thought of as a product of Harry Houdini - Master Showman
and Self-Promoter.

Here are three principles for you to work with.

1. Unreasonable self-belief - Start from a solid base

When Houdini was interviewed in 1897 he said, "I think no
one can beat me at magic; but I'm still obscure. It doesn't
bother me, however, I know I am going to be famous."

One of the ways to remove any doubts that you have is to
think of yourself as The World's Leading Expert in the
Opinions of YOU. This doesn't mean you're always right, or
that there's nothing more to learn. What it does mean is
that you can start from a place of being congruent because
you remove any self-doubt. Do what you can with what you
have got andů

2. Set the Standard - Houdini was never satisfied

Houdini's act was one of continual improvement over the
years. He was never satisfied with staying still. He made he
set the standard for others to follow. Even when he was
presenting a new trick or illusion he was working on an
improved version behind the scenes. Also when he had a
better method or improvement, he would reveal his old method
or perform it for free. His competition was always playing
catch-up.

3. Press Relations - Learn some marketing savvy

When Houdini would play a town he would perform outside for
free to gather the crowds. Not only would he have crowds of
tens of thousands turn out to see him. He would perform
outside for free and then double his admission prices and
still have hundreds that couldn't get in to see him. He
also made sure he was front page news. The last publicity
stunt he devised was to hang upside-down from a building and
escape a straitjacket. He made sure he was front-page news
by carefully choosing the building he used. Not the tallest.
Not the most historical. Not the theatre. He chose the local
newspaper office.

Adapt these lessons and principles to your own field and
you'll have one of the best marketing minds on your side.

===========================================================
Tim Kenning, a childhood fan of Houdini and now a highly
respected trainer of NLP has tapped into the mindset of
Houdini to unlock his secrets of creativity and confidence.
Buy his book "The Houdini Principle" here ==>
http://www.bookshaker.com/product_info.php?products_id=184
===========================================================


About the Author: Tim Kenning, a childhood fan of Houdini and now a highly
respected trainer of NLP has tapped into the mindset of
Houdini to unlock his secrets of creativity and confidence.
Buy his book "The Houdini Principle" here ==>
http://www.bookshaker.com/product_info.php?ref=208&products_id=184




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