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What is a safelist?
Almost everyone of you has read this word Safelist, Do you know what is
Simply stated, Safelists are in fact nothing more than a group of
individuals, who agree to receive and send email messages to each
The fact that they agree to receive email make theselists "safe", hence
the name Safelist...
A Safelist can be used to advertise web sites,books,business,
opportunities, affiliate programs and so forth.
A Safelist works well for people who don't have a web site, and can't
build their own Op-In list.
The important thing about Safelists is that they are also Opt-In,
- People agreed to receive your message through a confirmation message
- People can leave or unsubscribe from the list at any time and not
receive further mailings.
This kind of Opt-In email benefits you as a marketerbecause it enables
you to get your message out tothousands of recipients at a daily base,
without ever being accused of SPAM.
However, if you find a list that promises deals like:
- 1,000,000 Fresh Email Addresses Every Week - 0
- Email List - 50,000 Email Addresses Of Marketers -
- Exclusive 15 Million Of Emails CD - 0
... then get away from them as far as you can!
You see, these kind of lists are not "safe".
The people on these lists did not request to receive your email. These
lists were all harvested using some kind of web crawling software.
So these lists do not fall under the category Safelist.
(No matter what the people offering these lists may tell you) and if
you email to them you are SPAMMING!
So, don't ever do it... instead, do it the right way
As internet access proliferated throughout the early nineties, Fortune
500 companies invested millions into email marketing campaigns. After
all, what was not to love about email? It was cheap, it arrived
quickly, and people were generally happy to receive it – initially, at
least. Then came the hordes of spam that rendered email marketing
almost completely ineffective for a number of years. But now email
marketing is making a comeback. Innovative techniques and new
technology is sparking a resurgence, and it is important for home-based
business owners to be ahead of the curve.
Why Use Email Marketing?
One primary reason to use email marketing in 2006 is the same as it was
in 1996 – it's cheap. Although mass mailings tend not to be 100 percent
free, they're close. And with postal rates continually rising, the
benefits of email become more apparent each year.
But perhaps even more important is the ability of marketers to measure
the effectiveness of email marketing campaigns.
How to Make Your Email Messages Effective
Of course, the inexpensiveness and measurability of email marketing are
of no use if you're unable to construct effective messages. A recent
study by OgilvyOne, a direct-marketing firm, yielded the following
results: Emails that use clickable graphics, as opposed to text-based
links, are 60 percent more effective. Email recipients who owned small
businesses were particularly responsive to the words "solutions" and
"service," and everyone was immune to the word "free." Customers
typically only read 35 percent of an email, so it is imperative that
you make your point in the first one-third of your message. Another tip
is to include graphical content at the end of your message, which pulls
the reader's attention to the bottom of the screen and encourages a
more thorough examination of your email.
Armed with this knowledge, your only major hurdle is developing an
email marketing mailing list. It is best to use previous customers and
others who have opted-in to receiving messages in order to avoid spam
filters and the like. If you have not begun cultivating an email list,
it's probably a good idea to start, because the future of email
marketing is very promising.
About the Author: David hobson