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B2B Directory Marketing For Business Professionals

Part of being a B2B business professional is marketing your services to your target market. There are dozens of ways to go about this and dozens of different marketing techniques that you can use – advertising, telemarketing, blogging, networking – just to name a few.

All of these marketing methods work, some better than others, but being a business professional you should incorporate a variety of techniques to get your marketing message out. One easy way to get started is to add your services to online B2B directories. A B2B directory is a business directory categorized for easy navigation by people searching for your products and services.

Why are B2B directories a good place to start? It is easy and takes little time to do so. Doing a Google search for "B2B directory" provides over 14,000,000 results, everything from general directories to niche directories. You obviously can’t submit your services to all of them but a good bet would be to submit your services to one or two dozen of the most appropriate directories.

If you have a website, most directories allow you to add a link to your site. Otherwise, you can include other ways for prospects to contact you, including a telephone number or email.

All business professionals must perform B2B marketing services to get their name out there and generate new business. Submitting to business directories is just a start, but it is a good start.


About the Author: Tino Buntic create TradePals to provide business professionals and entrepreneurs with qualified sales leads without cold calling - FOR FREE! TradePals is a B2B directory of entrepreneurs and business professionals across North America.




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