Go To Articles Directory Home Page
To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !
Search Engine Marketing assisted by Google Trends
It doesn't seem possible to understand the behavior of Internet users, far less anticipate it. Google Trends doesn't explain why some changes happen, or how, but it does a good job at visualizing them. A marketing analyst however can get much more from this tool than just graphs.
How to discover new popular search terms
Now you don't need to be a particularly knowledgeable and intuitive individual to see some changes coming in Internet. It may be possible to find new search phrases that are just born and grow very quickly by combining parts of two existing and popular search topics in Google Trends. Pick one or more terms (words) of one phrase and other terms (words) of the other phrase and put them together. Many new combinations of phrases won't be plotted because the number of their search events is still two low.
You only need to make sure that your combinations of words is a search phrase that exists in the real or online world, that it is increasingly searched for and whose combination of terms makes sense.
The phrase 'video clip' is increasingly searched for in Google. Another term growing in popularity is 'avatar'. Avatars are graphics that users upload to Internet forums and instant messaging programs to identify themselves. We can combine our previous examples to see what happens. Now, is there such a thing as a 'video avatar'? Yes, there is! It happens to be a topic that has just began to be searched for so frequently that Google Trends is now analyzing it.
Not only 'video avatar' began to be searched for recently, but also it has an ascending line. The trend is significantly more peaky than the lines of its parents 'video clip' and 'avatar'. New popular phrases usually start their lives with volumes of searches a few orders of magnitude smaller than their parents'. Their behavior is also more sensitive.
Limitations of the tool
Google Labs warn that their tool doesn't measure the overall interest in a topic, but the users' propensity to search for that topic on Google. However, since the engine still retains almost half of the market share of searches in Internet, the results can be said to be a good indicator of all that was and is searched for on-line when the tool is used to compare trends between topics for long periods of time. We are also assuming for simplicity sake that the terms video avatar and the phrase "video avatar" (including the double quotation marks), as well as their plural variants, have almost identical trends.
Intuition can be replaced to some extent by an iterative process of guess and check. You can compare any topics regardless of whether there is a conceptual correlation between them both, for instance one topic being a replacement of or complementary to the other, like "renewable energy" and "fossil fuel", or not.
You just need to remember that the graphs just help you visualize and compare trends at large scale and only from a sample of the total of Google searches. You must keep in mind that Google doesn't reveal the real number of total searches or per topic. The size of the sample used to create their graphs is also unknown. If you need to gear up to the next level in your Internet and marketing research, there are other tools that allow you to get estimations of numbers of searches for each particular keyword.
Tool to be handled with imagination
This process of finding new search topics with growing interest can be extended to virtually anything with a potential market value, like new products or services, or even to new concepts and ideas. If you are lucky, you can anticipate mass phenomena and newly-coined search terms.
You don't need to be an expert to uncover variations of on-line interests in almost real time. You can now compare a number of interesting topics and phrases and, who knows, maybe you witness a baby star being born!
About the Author: Ruben Martinez implements Marketing programmes for Imathon Limited. The phrase 'video avatar' is a recently coined one in search engine terms. This was first detected while analysing the traffic of Image-me, a site that creates video avatars of users' faces. Google Trends confirmed that the topic was increasingly searched for.