Vectors and 3D Models
Local Search - Management
Weather Information
Get the App for Smartphones and Tablets

Go Back


WhmSoft Free Articles Directory
Free Articles for Reprint
Free Articles to Publish
Free Articles for Newsletters
Videos to Watch


Page Generation Date and Time:
09/25/2017 13:38:17

 
Free the Animation VR / AR
Play to reveal 3D images and 3D models!
   
 
vlrPhone / vlrFilter
Project of very low consumption, radiation and bitrate softphones, with the support of the spatial audio, of the frequency shifts and of the ultrasonic communications / Multifunction Audio Filter with Remote Control!



 
 
Alexa Data
 

Go To Articles Directory Home Page

To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !

Tell a Friend:



With your mobile phone (WAP / I-Mode / iPhone / PDA), for free:
The Top News - http://www.whmsoft.net/services/wap/news.php
The Daily Files - http://www.whmsoft.net/services/wap/get.php
All the Directory Files - http://www.whmsoft.net/services/wap/choose.php

Web version of feeds:
Podcast Music - http://www.whmsoft.net/services/web/wpodcast.php
Daily Files - http://www.whmsoft.net/services/web/wget.php

You can play the Guitar Drum Revolution game (flash game) by following the link below:
Play Guitar Drum Revolution Game


You can play free online games (flash games) by following the link below:
Free Online Games

Play the samples below:
Piste Aux étoilesFrogitaireJurassic PinballBoom Boom VolleyballFlower Quest

You can view the people (celebrities) news and the front page news (with videos, images and constant updates) by following the link below:
View Recent News
or by visiting the WhmSoft Service blog:
News Photos Slideshows


Article Keyword Videos to Watch
Management
Click on the image to start the video.



Related Topics
Images - Links - Articles

management
management styles
management information systems
management concepts
management consulting
management definition
management skills
management by objectives
management interview questions
management science
London management
London


Related Images



Article Category Videos to Watch
Management
Go to the Videos Pages


Creating Competitive Edge through Continuous Innovation

Organizations around the world have claimed that they are ‘innovative’ businesses as they are creative (Papers4you.com, 2006). However to gain a competitive edge, it is imperative to realize that innovation always implies one step ahead of creativity where later is only an essential component of innovation. Creativity is merely an ability to combine ideas in a unique way or to associate ideas in uncommon manner , however innovation on the other hand is the ‘process’ of taking a creative idea and turning it into a useful product or service ( Robbins & Coulter, 2002). Such process involves inputs like creative individuals, organization and groups that can carry transformation through creative process and situation to give creative products as outputs (Woodman et al, 1993). Furthermore, it is also important to realize that such process should be on continuous basis as true innovative marketing involves regular efforts to gain real improvements in all dimensions related to products and services (Kotler & Armstrong, 1999).

There can be numerous examples of companies that came up with new innovations and get a huge competitive edge and attracted large number of customers (Papers4you.com, 2006). For Instance, years ago, diabetic patients were deprived of tasting sugar in tea or coffee etc. Suddenly low calories sweetener products like ‘Canderal’ came up with an innovative idea to give diabetic and fat conscious patients taste of sugar in various items without disturbing their sugar level. Such products captured market of diabetic patients all over the world. Example of Procter & Gamble’s Liquid Tide is argued as one of the best cases of innovation in US market. Initial endeavors to compete years of Lever Bros market leading liquid detergent product ‘Wisk’ turned out to be huge failure. However by adopting creative idea of adding 12 cleaning agents (that are double than normal) , a dirt trapping molecule in wash water and by giving same color to bottle that is trademark of Tide powdered detergent ( for maintaining brand awareness) and then transforming it into product ‘ Liquid Tide’, P & G challenged many successful years of ‘Wisk’ by capturing equal market share in just 18 months (Kotler & Armstrong, 1999).

Apart from getting edge, there are certain other benefits of innovation. It helps in creating flexible and more adaptive business processes with changing business environments, faster and accurate actions are possible as it requires real-time decision making and due to regular analyses and control, it allows companies to better anticipate disruptions in day-to-day business operations that helps in taking proactive and quick measures to improve results (IBM, 2006)

Hence it may be concluded that instead of relating innovation with creativity only, organizations can get competitive edge and success if they take innovation as a continuous process of product, services and operations with creativity as a key component.

References

IBM (2006), ‘Transforming businesses for innovation and improvement’, New York: IBM Corporation

Kotler, P & Armstrong, G, (1999), ‘Principles of Marketing’, Eight Edition, New Jersey: Prentice- Hall Inc

Papers For You (2006) " C/OM/33. Does innovation necessarily lead to commercial success? ", Available from http://www.coursework4you.co.uk/sprtopem3.htm [19/06/2006]

Papers For You (2006) " S/B/86. The changing role of innovation S/B/86. The changing role of innovation", Available from Papers4you.com [19/06/2006]

Robbins, S, P & Coulter, M, (2002), ‘Management’, Sixth Edition, New Jersey: Prentice- Hall Inc

Woodman, R, W, Sawyer, J, E & Griffin, R, W, (1993), ‘Toward a Theory of Organizational Creativity’, Academy of Management Review, April, 1993: 309


About the Author: Copyright © 2006 Verena Veneeva. Professional Writer working for http://www.coursework4you.co.uk




Recommended Web Site(s):

Easy Articles Home Page - Articles Directory

Recommended WhmSoft Web Sites, Feeds and WAP Address:

WhmSoft Software Home Page - Software
WhmSoft Services Login Page - Music and Images
WhmSoft Moblog Home Page - Blog - Photo Gallery
WhmSoft Free Online Games Home Page - Flash Games
WhmSoft Services RSS Feed - Daily Music, Image and 3D Flash Animation
Classical Music with Drum RSS Feed - MIDI and MP3 Files
Classical Music with Drum Podcast Feed - MP3 and MP3 Files
WAP / I-Mode / PDAs - Daily Music, Image and Flash Animation

Home Pages:

WhmSoft Free Articles for Reprint Home Page
WhmSoft Services Home Page - Music and Images
Copyright (C) 2006-2017 WhmSoft - All Rights Reserved.