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The Amber Alert Ticker
By Nick Roy, MBA, MAHRM
Owner and Editor, HR Horizons
The Amber Alert is an electronic notification system notifying the general public about missing children who are presumed to be in danger. Messages are transmitted electronically using the traffic condition signs on major highways and by email.
The Amber Alert was named after Amber Hagerman, a nine year old girl who disappeared and was subsequently found dead. In January of 1996, Amber was riding her bicycle when she was pulled off of her bike and into a pick up truck. A neighbor heard her screams and called police where she gave a description of the suspects vehicle, but not much else. Four days later, she was found where her throat had been cut.
A coordinated effort ensued between local broadcasters and the police in the Dallas-Fort Worth area. The goal was to develop an early warning system for missing children.
There are three criteria for an Amber Alert to be issued:
1. The child must have been clearly abducted.
2. The circumstances around the abduction leads law enforcement to believe that the child's life is in eminent danger.
3. Descriptive information about the child, suspect, and the suspect's vehicle must be given.
For example, in the case of Taylor Behl, the missing 17 year old college student, no Amber Alert was issued since there is no way to determine if this is an actual abduction. She is just classified as missing.
Enter the Amber Alert Ticker
The Amber Alert Ticker is available for your website or your desktop computer. It is a free service offered by BigHits.net. Even though it is free of charge they do encourage contributions to be made to help improve the system. For those that choose to contribute are listed on their "Friends and Supporters" page categorized according to level of contribution.
The Amber Alert Ticker by BigHits.net is becoming very popular. There are currently over 184,000 active web tickers and over 72,000 active desktop tickers. I recently added the Amber Alert Ticker to the bottom of my website. Click here to see how it works.
To get the Amber Alert Ticker for your website:
1. Go to www.codeamber.org
2. Go to "Get Ticker" and then click on "Code Amber Website Ticker"
3. You will now have two choices, one for your website and the other for your desktop.
4. Enter name and email address
5. You will be presented with the code. Just copy and paste the code where you want the ticker to appear in your website.
You can also receive Amber Alerts via email. Their email alerts are compatible with any email service. All you do is enter your email address and you will start receiving alerts as they are issued.
About the Author:
About The Author
Nick Roy is an HR Researcher, Consultant, and freelance business writer. His website, www.nickroy.com, currently serves 20,000 visitors every month in an effort to be a quality resource for human resources management in their companies. He currently holds a Master of Business Administration and Master of Arts in Human Resources Management from Hawaii Pacific University, and a Bachelor of Science in Hospitality Management from Florida Metropolitan University, Fort Lauderdale. He is also currently pursuing a Master of Arts in Organizational Change from Hawaii Pacific University, with theses research on “The Impact of Technology on Human Resources and Organization Effectiveness.”