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Articles versus Blog and Ping - Which is more effective at building your sites search engine position?
Articles vs. Blog and Ping
I think it’s time for many Affiliate Marketers (AM) to reconsider their methods for building their web sites Search Engine position. I have been using Blog and Ping techniques for about a year now, but blog and ping is slowing loosing its effectiveness because so many AM’s are using the method.
If you’ve been living on the dark side of the moon, then you may not know what Blog and Ping is all about. Well, in a nutshell, blog and ping is a technique for increasing your websites position by creating blogs and using software that automatically posts to those blogs along with links back to your main website. The blogs then ping Blog services to notify them that some new content is available. The ping services then attract Search Engine spiders and before to long, you’re website is spidered.
This solution worked like wonders about a year ago (2005), but is loosing its effectiveness because all the blog and ping tools create mediocre content that is all based on Search Engine scrapes or RSS feeds. You end up getting a blog site full of useless information with links back to your web page. The Search Engines have caught on and they are able to filter out the bad content. In fact, it may actually be hurting your website. There’s no proof yet, but I would expect that all the SE’s will soon start penalizing websites that are trying to boost their position through blog and ping techniques.
That brings me to articles. About four months ago, I wrote an article and posted it to ArticleCity. After I submitted it, I forgot about it. Just yesterday, during a moment of boredom, I thought about that article and decided to do some research. Had anyone picked it up? A quick search on Google showed that the article has been published on 802 different websites! I also noticed that after Google’s last update, the Page Rank (PR) of my affiliate marketing website went up nicely from 3 to 5.
This was with just ONE ARTICLE submitted to just ONE ARTICLE SITE that I put together in :30 minutes. I was floored.
Considering how much time I’ve spent configuring blog and ping software, how many unneeded domains I’ve purchased to make traffic all look like it’s coming from different directions, how hard I’ve worked trying to find content for the B&P software, etc…. I would have been much better off just writing good, informative articles.
Another huge reason to go with Articles over Blog and Ping is content longevity. Your article will be posted onto many websites. Perhaps hundreds of websites. That content is real and meaty, just like what Google and the others are looking for. It’s not bogus content that will get yanked by the SEs. This means that algorithm update after algorithm update, the articles that point back to your website will remain within the search engines. This is HUGE.
Over the last few months, Google has made several updates to their algorithm which resulted in TONS of websites loosing their rankings. My site, which relied on ONE ARTICLE and no blog and ping actually went up in the rankings.
So if you’ve been using Blog and Ping to promote your site and you’ve been unhappy with the results, now is the time to consider writing articles and publishing them on the Article websites.
Writing an article and posting it to one article submission site is easy. Writing an article and posting it to hundreds of article sites is time consuming and difficult. For this reason, I recently purchased some software called Article Submitter Pro which automates the entire process. Article Submitter Pro can submit to over 700 article directories and is a snap to set up. If you want to try articles to promote your web page and you want to make the process as simple as possible, then I highly recommend that you check out Article Submitter Pro to make the whole process as simple as possible.
Here’s to a successful and profitable day!
About the Author: Charles Waters jumped into the world of Internet Affiliate Marketing in 2003 and has never looked back. Today, his flagship website is http://www.affiliate-home.com, a meeting place for other Internet affiliate marketers.