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Website Credibility and Design

The results of a survey conducted by Stanford University Persuasive Technology Lab (How do People Evaluate a Website's Credibility?) showed that consumers seemed to make their credibility-based decisions about the people or organisation behind the website based upon the site's overall visual appeal .

When consumers encounter a website having a professional design similar to that used in highly respected sites, they usually associate the credibility of the site with highly respected websites. Read the full report at Stanford Web Credibility Report.

Build Instant Credibility

A website owner can build almost instant credibility by choosing to pattern the design, layout, colours, and fonts after those websites with high credibility on the internet. So your design should:

Have instant credibility
Be immediately labeled as a professional website
Be visually pleasant to view
Be Easy to navigate
Have an obvious and clear focus
Have no negatives

What makes a Good Website?

A good web site will reflect well on your business and will be a valuable resource to your customers. It gets right to the point. You can tell what it's about, and why you should read on, in the first screen. Good web sites:

know their audience's demographics, in both socioeconomics and technology
include the organization's name on every page
use a consistent design throughout
locate navigation aids at the top of each page
offer quality content
date and sign each page
use proper spelling and grammar
include a feedback mechanism
load quickly
put the "meat" of their pages in the first one or two screens
use special effects only if they add value
have working links
build user loyalty
Follow these guidelines and you can make your site one that is recommended, bookmarked, visited and revisited.

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