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The magic of the internet is the opportunities it offers to any business, at very little cost and effort:
On line company brochure:
Having your company brochure put onto the Internet means it can be viewed 24 hours a day, 7 days a week.
Attracting New Customers:
With around 580 million people connected to the Internet and a far larger number with access through work or friends, the web offers an excellent opportunity to advertise your products and services - opening up many new international markets that you may not have considered before.
This is also known as Ecommerce. It is the real future of the Internet for businesses, involving automated sales & order processing and thereby reducing overheads & man hours.
Combined With Traditional Advertising Techniques:
The most successful companies on the web are those that make the Internet part of their over all marketing strategy.
In addition to using the Web to generate sales directly, it offers an excellent means of servicing existing customers in a more efficient way.
On Line Catalogue:
This is an extension from an on line brochure combined with a sales channel. An on-line catalogue will have a far larger selection of goods for sale and this will be combined with an online database and a method of purchasing on line.
Modern marketing strategies are based on profiling, targeting and building a relationship with your customers. In other words finding out who your customers are, finding their needs and likes, building a database and targeting offers that are most suited to them on a regular basis and thus building up a relationship. The web offers an unparalleled opportunity to do this and much, much more.
Find out what your target audience want: Related to the above is the use of your web site as a market research tool. A feedback form is an essential part of any web site. This allows visitors to express their opinions about the site and your products or services
Opening New International Markets One of the greatest advantages of the web is its ability to promote your business on a global scale. It makes it far easier for companies to do business around the globe for a fraction of the price of conventional methods.
Winning New Contracts:
If you are in a business where you are involved in competitive tendering, then the web can be used to increase your exposure and give you the opportunity to compete for more contracts.
The web is an excellent means of generating new leads. Because your prospective customers will be able to see your products in full detail, they'll be well informed & highly targeted prospects.
On-Line Info for Mobile Sales Force and Telecommuters:
Telecommuting offer substantial cost savings and higher productivity. Additionally the mobile sales representatives can be updated with the latest product developments using the web in conjunction with a portable lap top computer and a mobile phone.
A major use of company web sites is recruitment. Many corporate sites now have whole sections devoted to employment opportunities within their company. If your company frequently advertises for new staff this is an excellent way to recruit. This is especially true if you are direct sales company and need a constant supply of new recruits to keep your sales up.
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