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Here are 10 Steps to Success for your Company on the Web
1. Prepare a design brief detailing exactly what you want to achieve from your site.
2. Prepare the copy or text for your site. This should be written using direct marketing copywriting techniques either by yourself or a service offering this expertise.
3. Select images for your site. These can be existing photos or chosen from an online photo library.
4. Choose a company offering integrated ebusiness services and web development.
5. Submit your site to the top search engines & directories, such as Google,Yahoo, DMOZ and Inktomi.
6. Use web marketing strategies to attract visitors to your site such as reciprocal links, direct email, newsgroup and list serve postings etc.
7. Combine online marketing with conventional promotion such as direct mail, advertising and include your web site address on all business correspondence
8. Include an online form or shopping cart for your prospect to respond to your offer. Either to place an order, make an instant purchase or request more information.
9. Build up a database from enquiries. Offering a free report on the subject of your products or services that can be downloaded, is a good way to build up a database of qualified prospects.
10. Email your database regularly to keep them informed of new developments and offers. Alternatively produce an online newsletter for the same purpose
About the Author: http://www.4-better-business.com/default.asp?page=10steps.htm