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Targeting Online Direct Marketing
Here are summaries of the methods you use to get prospects to visit your site, see our Website Marketing pages for more information:
The first place anyone looks when trying to find something on the web is one of the numerous search engines. These are on-line searchable databases that list web pages submitted to their indexes.
By making an arrangement to link your site to a similar online business as your own and vice versa - both parties can attract potential customers that they otherwise would not have received. This has proved an extremely effective promotional method.
This is a method of paying a commission to other web sites for promoting your goods or services with a link to your site. This method is used by Amazon.com - the most successful retailer on the web.
Newsgroups & Mailing Lists:
These are on-line discussion groups which focus on a particular subject. By participating in these discussions you will have a very effective and highly targeted method of promotion. However you have to be subtle as no blatant advertising is tolerated.
This is a straight forward advertising method, where your advert is displayed as a banner at the top of a successful web site. There are various methods of payment.
This is using email lists in the same way as a direct mail list. Using carefully targeted lists or opt in lists where the recipient has asked to receive information on a particular subject you can achieve excellent response rates which are way above conventional direct mail levels.
In addition to connecting you to the Internet, some Internet service providers also have online forums. These can be used in the same way as newsgroups to submit articles associated with your products that subtly encourage people to visit your site for more information.
This includes direct mail, press releases; advertising, posters, leaflets and stationary. These should all contain your web address for people to find out further information.
There are many other methods used on the internet which claim to provide ‘traffic’ and ‘hits’ to your website. But a million ‘hits’ may not even bring you one sale. Be very careful about what you do, many so-called ‘safe-lists’ are harvested from the internet, and not related to people requesting information, and such intrusions are classified as ‘spam’ or unsolicited email, and can get your site shut down.
It is better to ensure your website and content provide the best information for your ‘niche’ market, and build your business on honest and credible foundations.
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