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What is the World Wide Web
In simple terms, the World Wide Web (or "WWW" or just "web") is a graphical interface to the resource and information rich confusion that is the Internet.
The Internet is the "major highway" that a lot of smaller roads branch off from, with still-smaller residential roads branching off from them... except that it's data that travels on these "roads" instead of people.
So why are so many companies getting online? The answer is because no other method can bring so many benefits and reach so many potential customers at such a low cost!
In a recent survey, 70% of companies questioned reported enhanced corporate image as a result of the Internet. 57% reported increased efficiency and 50% reported improved quality of service.
From a marketing perspective, the web offers an unparalleled opportunity for your company!
It allows you to set up an online brochure or catalogue, in a global market place estimated to consist of 100 million potential customers which is growing at a rate of 10% per month.
Information about your products and services would be available to this huge market 24 hours a day, 7 days a week.
An online commerce solution would allow credit card orders to be automatically processed online around the clock.
It gives your company the opportunity to trade internationally, on a level playing field with large multinational corporations.
It is flexible enough to benefit all areas of your business, such as sales, marketing, customer service, market research, order processing and much more.
All promotional material on the web can be updated instantly thereby increasing efficiency and reducing print costs.
Due to the low costs involved, only a few responses are enough to make your site profitable.
It can be used in conjunction with other existing promotions such as direct mail; press releases; adverts; posters; leaflets etc. Just direct enquiries to your web site for further information or to process orders online.
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