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Making money with Your Publications
You can publish on the Internet in the form of an ezine, a blog, a website, or use RSS (really simple syndication) to spread the word. If you write for a hobby and publish for fun, then your reward is the joy of providing material for other people to enjoy. However, if you publish for profit, let’s discuss how to make money for your efforts.
One of the easiest ways to make money is to place Google AdSense advertising on your publication. You cannot put Adsense ads in a text newsletter, but you can put them in the archived pages on your eZine website or blog. If you are blogging, you can place them in the blog pages.
Let’s discuss Adsense a little more. It is a program from Google and is a very important part of Internet advertising. A good definition of AdSense is from Wikipedia.org.
AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors.
AdSense works like this. When you sign up as an affiliate of the Adsense program, Adsense provides you with a snippet of HTML code that you insert in your web page where you want the Adsense ads to appear. Google reads the content of the page where the code is placed and it automatically places ads on the page that match the page’s theme or content.
When a reader clicks on an AdSense ad on your page and makes a purchase, you receive a commission for the sale. All you have to do is allow the AdSense program on your pages and Google does the rest. It is an ingenious system and is one that has revolutionized advertising on the Internet.
It is very easy to join Adsense. If you are interested in learning more or if you want to join, click the link following link.
Another way to make money from your publications is to make recommendations to your readers to buy items from which you make a commission or referral fee. On the Internet, this is called an affiliate relationship.
The affiliate program is probably the best return for your effort with the least demand on your time. This has an appeal to the Boomer Entrepreneur since we want to run the business and not have it run us. We want to have time to “kick back and smell the roses”.
The attraction to this model is that it is virtually risk free except for your time. It costs you nothing to sign up as an affiliate. You recommend the product and send your visitors to the website where the product is sold. If the customer purchases the product, you are paid a commission.
Amazon.com is credited with being the first businesses on the Net to fully develop the affiliate concept and now all the major companies have affiliate programs.
How does it work? When you sign up as an affiliate, you will be given an affiliate number, and a special link to use for linking to the affiliate website. This link will send your visitor to the business site and at the same time tell the business that you sent the visitor so you will receive the commission in the case of a sale.
Selling advertising is another way to profit from publishing. As your ezine, blog, or website gain popularity, you will be approached to include advertising in your publication. Plan ahead on this and do the market research to know what your reply should be the first time you are asked how much your advertising rates are.
You can use your publication to indirectly make money by directing readers to other of your affiliated sites where you are selling a product or service. You will notice on many sites the signature block will have links to affiliated sites. This attracts people to click the links to check them out.
For more detailed discussion about publishing or making money from your publication visit http://www.retirement-jobs-online.com/publishing.html.
Good luck with all your future publishing projects. May they all be profitable.
Copyright 2006 John Howe, Inc.
About the Author: John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He founded www.boomer-ezine.com and www.retirement-jobs-online.com to help Boomers (baby boomers) become entrepreneurs when they retire.