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PPC Advertising Should Be Your First Source Of Traffic

Pay Per Click advertising has been gaining a lot of
popularity lately. For those of you who don't know what pay
per click advertising is it's when you put your ad on a
search engines for different keywords that you pick and
choose. When someone searches for one of the keywords or
keyphrases that you have chosen for your ad to appear on it
will show your ad to the right of the page.

Now you might be asking yourself "Why should you use it when
there's so many other sources of traffic out there?" It's
simple - it's because with pay per click advertising
whenever someone searches for your keyword, your ad appears
at the exact moment that they search (if you pay high
enough). So that means that more people are going to be
clicking. It is the fastest way on the internet to get
targeted traffic to your website.

Not only is it targeted traffic to your website. It's the
most targeted traffic that you can get on the internet.
People find your ads by searching for relevant keywords that
you pick and choose. If you have a website about 'How To
Train Your Dog' then you would put keywords relating to this
such as 'train your dog', 'how to train a dog', and so on.
Your ads only appear on the pages you choose it to. So you
won't be getting any unwanted, untargeted clicks.

This is my favourite thing about PPC advertising - If you
just launched your website (a monetized website), and you
want to know how well it will convert then PPC is your exact
answer. It's your exact answer because it will give you a
true picture of how well your website converts visitors into
dollars. If you start using PPC advertising, and after so
many click throughs you don't receive any sales you will
know that you need to change the site to make it convert.

You can also use PPC advertising for quick sign ups to your
newsletter. I started using PPC to get signups for my mini-
course, and the conversion rates were astounding. Almost 50%
conversion rate. All I did was create a page with just the
sign up form, and sent the PPC traffic directly to the page.
PPC is the sure answer to get quick targeted traffic to your

About the Author: Mike Morin is the author for the blog 'Build That List'. An
email marketing blog educating people how to build an online
list, and how to make money from it.
Click here ==> Build That List

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