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Making Money Online - The Benefits of Buying From Me!

That title sounds a little arrogant, doesn't it? Yet, if you take a moment to look at the second word and nothing else you will find the secret of making money online success. People aren't interested in what you're hawking until they see what it will do for them.

Look at pharmaceutical companiesí ads on television. They're selling medication, stuff for sick people; nothing could be more negative and harder to sell. However, the ads don't show sick people; they show happy, beautiful healthy people. People who are sick want to look and feel like the people in the ad. Therefore, the pharmaceutical company doesn't show sick people that need their product. They show healthy people that are healthy because of their product. The prospective buyer sees a direct benefit to buying the medicine. The company makes a sale.

Now how can you use the same principle in your online money making business? How can you sell a direct benefit to your prospective customers instead of just selling a product or service? If you can find the answer to that question, you will be the one making money online.

It's not as hard as you might think. Put yourself into the mind of your client. How can your product or service make his or her life easier? Once you have that, you have the basis of your marketing plan. Itís been said if you built a better mousetrap people would beat a path to your door. Why? Do people want a mousetrap that badly? Of course not, they just don't want any mice problems. Approach your clients with an answer to their mice problem and your making money online efforts will be a great success.

About the Author: Leonard Bartholomew, B.S. Computer Science, Is An Authority On Developing Home Based Internet Businesses. Find Out More About Making Money Online

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