Your Most Powerful Network Marketing Tool
The internet is full of millions of self replicated websites, and if you're a Network Marketer you probably have one too! So how do YOU get noticed in this sea of duplicated websites?? Well to be absolutely truthful you do not! Have you noticed that people do not magically show up on your site, sign themselves up and start building a business? I thought you might have noticed that! :-)
Your company or team could have the most fantastic replicated website, but that alone won't bring you customers! Even if you are lucky enough to have some of your prospects signing up as distributors automatically, this will not bring you success in network marketing without the most crucial ingredient to the whole puzzle.
Did you know that most people do NOT join a Network Marketing business because of the great company or products? Most people join because they trust the person who introduced them to the business. It is YOU that are your own best business asset.
Take a moment and go look in the mirror! That is who is going to attract people to your team. Your own unique, beautiful self with your own special talents, gifts and contributions to the world. In network marketing, building relationships is your key to success. When people get to know you, like you and trust you, when they are ready to start their home business they will seek YOU out.
You will be their first choice, rather than Jane Anonymous who they know nothing about, or Joe Hard Sell who is always "pitching" his opportunity but never bothers to build a relationship with people. If you really help people, you will build long term trust. So exactly how do this?
Three Simple Ways to Build Trust Online
1. Offer Something of Value Value for Free. Don't give away junk! Maintain quality and your prospects will appreciate you and trust you and stay in touch with you!
2. Be a Real Person. We have discovered the most fantastic and effective online prospecting tool ever developed. It is free, and best of all it doesn’t sell any products or opportunities. What it does sell is You! I call it the "About Me" page. This is a simple and unique web page about who you are, and the things that mean the most to you. You can create one for free at many web communities such as PictureTrail.com, Ryze.com, or you can get an MLM industry specific page at GreatestNetworker.com. Your "About Me" page can also be a blog that offers useful information to people with no strings attached.
On the internet, one of the ways to build trust is to give people what they are looking for... which is information! Your "About Me" page helps you to do this, and can also be an effective Viral Marketing tool as well. My husband enjoyed what I wrote on my page so he passed it around to our friends and family and his family! Several of them began looking into my business and I gained several customers. I have earned thousands of dollars through my "About Me page, and it's NOT because it sells anything!
3. Brand Yourself. You've heard of branding? Except in network marketing branding is a little different. Instead of branding your product or business, brand yourself! Branding yourself creates a consistent personal presence both locally and on the internet so people can get to know you. Use the same name and e-mail on different internet forums. You can even get a domain that is your name! Then people can type in your name and get to your "About Me" page.
When talking to your prospects you can tell them where to find you on the web, at www.YourName.com. That way, when people type in www.YourName.com they will get to your page and get to know you. Best of all, as you do this consistently, people will begin to seek you out and begin to call you! That is when network marketing becomes REALLY fun!
About the Author: Tarama Esgoode is a business consultant who writes about home based business with integrity and network marketing for http://www.HomeBizWomen.com, a free training and mentoring resource for women starting a business.